media-buying
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
e4m Staff Jun 18, 2026 12:25 PM
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
e4m Staff Jun 17, 2026 12:46 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
e4m Staff Aug 27, 2024 9:11 AM
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Shantanu David Jul 31, 2024 9:10 AM
The platform will assist media buyers and clients in discovering new publishers in existing as well as media-dark or unrepresented markets
e4m Staff Feb 20, 2024 5:55 PM
The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said
exchange4media Staff Apr 19, 2023 4:26 PM
In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more
Kanchan Srivastava May 19, 2022 8:38 AM
This partnership provides media buyers with a unique opportunity to access cookie-free audiences on Airtel Ads’ mobile app inventory
exchange4media Staff Dec 18, 2021 11:00 AM
The merger of the two ad tech platforms will lead to enhanced plug and play ad-tech digital marketing platforms for buyers and sellers across the vast global marketplace
exchange4media Staff Nov 23, 2021 4:13 PM
The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade
exchange4media Staff Nov 17, 2021 9:21 AM
The company has reported a net profit of Rs 2.8 crore for the fiscal under review, as against a net loss of Rs 2.2 crore in the previous fiscal
exchange4media Staff Oct 5, 2021 8:24 AM
Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2
Mansi Sharma Sep 24, 2021 8:49 AM
The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying
exchange4media Staff Jun 9, 2021 9:09 AM
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts
Javed Farooqui May 24, 2021 8:36 AM
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM