Rohin Desai rejoins Madison Media as Chief Client Officer – Media Buying
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
media-buying
Does size matter? How screens impact programmatic media buying
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Collective Consulting launches Invcent for TV inventory buying
The platform will assist media buyers and clients in discovering new publishers in existing as well as media-dark or unrepresented markets
Usha International looks out for new digital media buying agency
The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said
Tech brands are extremely dynamic & performance driven: Vaishali Verma, Initiative India
In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more
PubMatic, Airtel Ads join hands to deliver cookieless advertising for programmatic buyers
This partnership provides media buyers with a unique opportunity to access cookie-free audiences on Airtel Ads’ mobile app inventory
Singapore-based Infomo announces merger deal with TorcAI
The merger of the two ad tech platforms will lead to enhanced plug and play ad-tech digital marketing platforms for buyers and sellers across the vast global marketplace
Google consolidates global media account with WPP-owned Essence
The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade
ITW Consulting's FY21 operating income drops 10.2% to Rs 314.5 crore
The company has reported a net profit of Rs 2.8 crore for the fiscal under review, as against a net loss of Rs 2.2 crore in the previous fiscal
We wanted to project Louis as premium casual wear for contemporary men: Farida K
Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2
^ a t o m bags integrated brand mandate for Reliance General Insurance
The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying
Will brands warm up to UEFA Euro 2020 in India?
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts
Can automated media buying models become the norm for DOOH in India?
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow