Google for India event announces launch of 'multisearch' feature
The new feature allows users to search for things through both text and image
The Google for India event yesterday saw a sit down between the internet giant's CEO Sundar Pichai and the Minister of Railways, Communications and Electronics & Information Technology, Ashwini Vaishnav, among a slew of announcements and launches for and by Google India.
? Finding a notebook & a dress in Ikat? No dikkat ?
Multisearch lets you take pictures or screenshots & add text to your query - just like naturally pointing at something & asking a question about it.
Coming ?in multiple Indian languages, starting with Hindi.#GoogleForIndia pic.twitter.com/ZtXKtnHsGD— Google India (@GoogleIndia) December 19, 2022
Having introduced the multisearch option to its US customers in April, Google announced the launch of the same in India yesterday, available in English for now, with Hindi expected to be added next year. The new feature allows you to search for things through both text and image. For example, if a customer sees a textile pattern they like, they can take a photo and look for clothes made using the same pattern.
This should provide impetus to brands and products, especially those who can quickly crack the algorithm.
There was a lot of concentration on spreading Google's presence pan-India, with a lot of new features based around voice and search, in regional languages across a spectrum of features, all expected to be introduced over the next few months.
