GoQuest establishes its new ‘Digital Studios’ unit
Headquartered in Mumbai, GoQuest Digital Studios to focus on creating appealing content geared around the digital first, new-age consumer
GoQuest Media Ventures, the largest independent distributor of Indian content across the world, recently announced the launch of its latest content construction division GoQuest Digital Studios. The Studios will develop, produce and distribute high-quality, unscripted programming based on original IP or formats for an energetic and fast-moving audience. The unit will be led by Darshan Bhatt, who has been appointed as the Director of GoQuest Digital Studios operations in India, South East Asia, Middle East and Africa.
GoQuest Digital Studios also wants to transform conventional brand engagement by making quality content that appeals to new-age sensibilities and inviting brands to subtly integrate their offerings in these stories.By ensuring that the end goal of branded content becomes storytelling rather than just being a manifesto of the product features, GoQuest Digital Studios aims to make brand awareness more engaging for end users while generating high value for businesses.
What to make, for whom to make and what platform to target, these are the 3 key questions that modern content strategizing deals with. GoQuest Digital Studios focuses on each aspect, thereby relieving brand marketers and content creators from the laborious process of engaging with multiple agencies to develop platform-specific brand strategies. By developing quality content directed towards digital-first audiences and developing monetization strategies based on various parameters, GoQuest has all the bases covered to develop an optimally integrated brand management plan.
Elaborating further, Darshan Bhatt, Director, GoQuest Digital Studios said, “The branded content advertising market in India is growing at a brisk pace, yet, brands often face great difficulty in coordinating with various agencies with different priorities. This is where GoQuest comes in. As India’s first one-stop destination that facilitates every aspect of content driven branding, we will bring in some much-needed transformation through subtle integration of brands, developing relevant content in sync with current trends and designing personalized content strategies for the target audience of the brand, all the while keeping the emotions alive through meaningful storiesthat take consumers on an experiential journey.”
GoQuest Digital Studios, being ably supported by GoQuest Media Ventures’ strong distribution network,has a huge advantage of becoming the first peg in a powerful integrated end-to-end content creation, production and distribution model. The Digital Studios division has already received great feedback from potential partners, and it aims to aggressively expand during the next quarter to kick-start productions soon.
GoQuest Digital Studios also wants to transform conventional brand engagement by making quality content that appeals to new-age sensibilities and inviting brands to subtly integrate their offerings in these stories.By ensuring that the end goal of branded content becomes storytelling rather than just being a manifesto of the product features, GoQuest Digital Studios aims to make brand awareness more engaging for end users while generating high value for businesses.
What to make, for whom to make and what platform to target, these are the 3 key questions that modern content strategizing deals with. GoQuest Digital Studios focuses on each aspect, thereby relieving brand marketers and content creators from the laborious process of engaging with multiple agencies to develop platform-specific brand strategies. By developing quality content directed towards digital-first audiences and developing monetization strategies based on various parameters, GoQuest has all the bases covered to develop an optimally integrated brand management plan.
Elaborating further, Darshan Bhatt, Director, GoQuest Digital Studios said, “The branded content advertising market in India is growing at a brisk pace, yet, brands often face great difficulty in coordinating with various agencies with different priorities. This is where GoQuest comes in. As India’s first one-stop destination that facilitates every aspect of content driven branding, we will bring in some much-needed transformation through subtle integration of brands, developing relevant content in sync with current trends and designing personalized content strategies for the target audience of the brand, all the while keeping the emotions alive through meaningful storiesthat take consumers on an experiential journey.”
GoQuest Digital Studios, being ably supported by GoQuest Media Ventures’ strong distribution network,has a huge advantage of becoming the first peg in a powerful integrated end-to-end content creation, production and distribution model. The Digital Studios division has already received great feedback from potential partners, and it aims to aggressively expand during the next quarter to kick-start productions soon.
