‘Hyatt India’s new campaign is about our country’s cultural truths’

With people confined to their homes during the Covid-19 pandemic, the easing of restrictions led to the phenomenon now called, revenge travel, which led to people travelling nearby for short stays. This translated to the travel and tourism industry seeing a significant bump-up with travel bouncing back in a big way. An industry report states that the number of trips Indians take, will double from around 2.3 billion to 5 billion in the next four years.

In this scenario, American multinational hospitality company, Hyatt Hotels & Resorts, Indian division saw double-digit growth. Deepa Krishnan, Head of Marketing - India & Southwest Asia, Hyatt India Consultancy says, “Last year, we saw a 33 per cent increase in our RevPAR (Revenue per available room). This year, as of H1, we've seen a strong double-digit number on top of the 33% growth and this has been a strong performance. Some of the segments driving this growth are weddings and individual traveler and corporate.”

She continues, “In 2023, our wedding business grew by 200% over 2019 and this year, we've grown 25% over 2023. Looking at the individual traveler and corporate segment, we have seen a huge bounce back from these segments as well. Interestingly, this demand is largely driven by domestic travel and international demand has still not overtaken the 2019 levels. One can only imagine what will happen once that also normalizes.”

Engaging & Elevated Experiences

Hyatt India recently launched its official Instagram handle @hyatt.india.swa in collaboration with actor Vaani Kapoor. While the individual hotels of Hyatt India had a presence on Instagram, the new Instagram page showcases one voice for the entire region.

Krishnan states, “It was important to have a representative Instagram page of our own, which is why we're launching it. This is a great opportunity for us to tell the Hyatt India story.” The platform invites followers to experience the World of Hyatt India, showcasing its hospitality, service and tailored experiences. The collaboration with Kapoor features a series of six brand films and exclusive content, such as hotel stories and innovations done with food and beverage, highlighting Hyatt's commitment to care and hospitality with #HyattCelebratesYou epitomizing how Hyatt anticipates a customer’s need and makes every stay memorable.

Krishnan says, “As a brand, we are known for caring for all our stakeholders, whether it's our customers, partners, employees, etc. We were looking for a perfect partner who would resonate Hyatt's warmth, authenticity, and level of personalization and care and Vaani Kapoor was the perfect fit.”

Typically, most hotel campaigns showcase the 360-degree experience which customer can enjoy including hotel room, service, food, amenities etc. Taking a different route, Hyatt India unveiled a Food and Beverage (F&B) campaign showcasing its culinary mastery, aligning with Hyatt's core value of caring for people.

Commenting on the campaign Krishnan says, “Food & Beverage is a big contributor to revenues across the hospitality sector and for Hyatt. Hyatt is known for its hospitality, care and its restaurants. People love the innovation, thoughtfulness to sourcing, attention to detail, etc. in our restaurants. Consumers are quite tired of seeing tried and tested formulas and care for storytelling rooted in consumer insight and emotion that touches their heart. For this campaign we dug deep into some of the cultural truths in our country. The insight we picked was that brilliant food can actually make you forget the other extraordinary things you experience. That's what our campaign is rooted in. Even though we have great service and pay attention to detail, our restaurants take all your attention.”