Industry experts note that the option to buy blue check on Twitter affects its credibility, but some say it will open up avenues for micro and nano influencers  

Nilanjana Basu Apr 26, 2023 8:57 AM

A meme fest has been unleashed on Twitter ever since netizens started spotting missing blue ticks from prominent profiles

exchange4media Staff Apr 21, 2023 11:29 AM

Twitter had earlier set the last date on April 1

exchange4media Staff Apr 12, 2023 10:13 AM

Users opting for the service will get a blue badge

exchange4media Staff Feb 20, 2023 8:13 AM

Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a new leader

Shantanu David Feb 6, 2023 8:15 AM

Elon Musk has said that revenue will be shared with creators for ads appearing in reply threads

exchange4media Staff Feb 4, 2023 8:20 AM

This is being seen as an attempt to get advertisers back on the platform

exchange4media Staff Jan 16, 2023 8:57 AM

Twitter Blue will be an avenue to identify audience behaviour. While this is key for brands to increase their engagement, it also opens up a lot of possibilities for advertisers, opine experts

Nilanjana Basu Jan 12, 2023 8:37 AM

Twitter CEO Elon Musk has said the account verification programme will be launched next week, and called the exercise 'painful but necessary'

exchange4media Staff Nov 26, 2022 8:46 AM

The Twitter owner also said that all unpaid blue checkmarks will be removed in a few months

exchange4media Staff Nov 16, 2022 8:16 AM