Industry experts note that the option to buy blue check on Twitter affects its credibility, but some say it will open up avenues for micro and nano influencers
A meme fest has been unleashed on Twitter ever since netizens started spotting missing blue ticks from prominent profiles
Twitter had earlier set the last date on April 1
Users opting for the service will get a blue badge
Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a new leader
Elon Musk has said that revenue will be shared with creators for ads appearing in reply threads
This is being seen as an attempt to get advertisers back on the platform
Twitter Blue will be an avenue to identify audience behaviour. While this is key for brands to increase their engagement, it also opens up a lot of possibilities for advertisers, opine experts
Twitter CEO Elon Musk has said the account verification programme will be launched next week, and called the exercise 'painful but necessary'
The Twitter owner also said that all unpaid blue checkmarks will be removed in a few months