Zomato.com launches Events section in Bangalore
Online food and lifestyle guide Zomato.com has launched its Events section for Bangalore close on the heels of launching the section for Delhi NCR. This is in line with their strategy to rebrand from Foodiebay.com to Zomato.com in November 2010 and reposition themselves as a premium lifestyle brand from a food-only brand.
Zomato.com, touted as India’s largest online food and lifestyle guide, has launched its Events section for Bangalore close on the heels of launching the section for Delhi NCR. This is in line with their strategy to rebrand from Foodiebay.com to Zomato.com in November 2010 and reposition themselves as a premium lifestyle brand from a food-only brand.
Zomato.com, which already lists over 18,000 restaurants and nightlife options for foodies across 10 cities in India, launched its Events section for Bangalore with over 100 upcoming events over the next week under various categories such as arts & literature, music & dance, food & drink, entertainment to name a few.
With a strong overlap in the target audience, the Events section on Zomato.com will help current and new customers find that perfect place to “get a life” in their city. Users can discover events happening in their city by date, view event details, location and timings, pictures and also view similar events and restaurants nearby.
Deepinder Goyal, Founder and CEO, Zomato.com, said, “It’s been a while since we have been serving our huge customer base by helping them make their eating out and nightlife choices. We have launched our Events section for Bangalore as we realise these are the same customers who would also like our services to help them choose their destinations to hang out and enjoy. Our focus has been user centric and we are only including events which make sense to the end user. For example, if a restaurant is trying to pull off a marketing gimmick by calling a new dish in the menu an event, we have not put it in the section. We will be launching our events sections for Mumbai shortly and I’m confident they will all be very well received like all our offerings have been so far.”
Zomato is now three years old and claims to get more than 10 lakh monthly users across 10 cities in India – Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad, Pune, Kolkata, Ahmedabad, Jaipur and Chandigarh. Earlier this month, Zomato raised its second round of investment of Rs 13.5 crore from InfoEdge, one of the largest Internet companies in India.
