Virtualness wants to be the Canva of blockchain: Kirthiga Reddy

From being the very first India employee of Facebook when it first opened shutters in the country back in 2010, to helping steer global investments for SoftBank’s Vision Fund, Kirthiga Reddy has always worked within the intersection of technology, media, communications, and branding, not to mention the people and institutions who create, deploy, and enhance them.

Virtualness, which she co-founded with fellow Meta alum Saurabh Doshi, is a culmination of all those experiencesand market evolutions. It is an authentication, engagement and monetization platform for awards, events, certification, phygital goods and experiences – powered by generative AI and blockchain. It is a Web3 platform that is helping businesses and consumers navigate emerging technology in diverse ways.

“My prediction is soon everybody will be using blockchain without thinking about it. That's where the world is going. And you are seeing it changing industries: from education to how health records are done to real estate to legal work. And of course, increasingly for media and entertainment,” says Reddy.

And just like ChatGPT was in the works for years before it became an overnight sensation, Virtualness is looking to become the Canva for blockchain technology, and make it very easy and usable for the masses.

It’s a huge market. The market cap for blockchain tech industry is at $17.46 billion and growing at 87.7% CAGR, with a market opportunity that by 2030, will be $1.4 trillion.

“And all of that is growing by increased acceptance, increased usage. I have teenage girls, and when they get their degree certificate, they might get a piece of paper as they walk the stage, but their actual degree will be an NFT that's validated on blockchain,” says Reddy.