42nd Dinamalar MADDYS culminates successfully

The Advertising Club Madras has announced the successful completion of the 42nd Dinamalar MADDYS.

With 1015 entries from over 10 states and participation from 116 agencies and clients, 27 International, National & regional jurors, MADDYS 2024 has set a new benchmark in the Indian advertising industry.

The MADDYS awards has officially become a national advertising award, showcasing the best talent from across India.

The event witnessed the presence of over 700 industry professionals.

The evening marked the launch of MADDYS' new tagline, "Celebrating the Ideas of India," encapsulating the essence of the event. President Balasubramanian S. expressed, “Tonight, we honor the creativity, innovation, and hard work that drive our industry forward, marking the beginning of a new journey as a National Advertising Award Program.”

Entries were judged on three key parameters: originality, ideas & concepts, and relevance. Each entry was scored from 1 to 10 points by a minimum of three jurors per category. Entries scoring above 8 points received Gold, those scoring between 6 to 7.9 received Silver, and entries scoring between 5 to 5.9 received Bronze. This year, 425 entries were shortlisted, resulting in 347 awards: 21 Gold, 112 Silver, and 214 Bronze awards.

President Balasubramanian S. extended his deepest appreciation to the 27 distinguished judges for their meticulous evaluation and the executive committee members, especially Surej Salim (Secretary) and Umanath (Treasurer), for their relentless efforts in making this event a reality.

Key Winners:

- Creative Agency of the Year: Vermmillion Communications Pvt. Ltd.

- Digital Agency of the Year: Digitally Inspired Media Pvt. Ltd

- Media Agency/Client of the Year: Amazon Seller Services Private Limited

- Advertiser of the Year: Swiggy