Bates 141 wins CNBC-TV18 Overdrive Awards 2010 for Fiat Linea storyboard

Bates 141 India has won the CNBC-TV18 Overdrive Awards for Fiat Linea in the category of ‘Storyboard Auto Commercial of the Year – Car’.

The Fiat Linea campaign features two TV spots driving home the central message of 'The car that wins admiration'. The first of these was the story of a father who behaves like his young son when he sees the car in a showroom, and the second featured a young boy unable to whistle until he sees the car on the roads.

To recognise the contribution of the automobile sector and highlight its forward march, ICICI Bank Car Loans and CNBC-TV18 presented the CNBC-TV18 Overdrive Awards 2010. The Award has 16 categories and was focussed on the road ahead for the auto industry in the face of increasing need for and environment friendly green technology.

Bates 141 has won this award in the category of ‘Storyboard Auto Commercial of the Year – Car’ competing with 30-odd entries in the car category.

Commenting on this win, Sonal Dabral, Chairman, India & Regional Executive Creative Director, Bates 141, said, "We're delighted with this win, as it's a recognition of our efforts to create advertising for Fiat that is refreshingly different as well as compelling when it comes to the Indian automotive category."

Sharing the enthusiasm of winning the award for the Fiat Linea story board. Sandeep Pathak, CEO, Bates 141 India, said, “Winning the CNBC-TV18 Overdrive Award for Fiat Linea storyboard is a testimony of the admiration from the best minds in the auto sector.”

The CNBC-TV18 Overdrive Award winners were selected by a jury panel comprising Hari Singh, a five-time Indian national rally champion; Sirish Chandran, Editor, Overdrive; Bertrand D'Souza, Deputy Editor, Overdrive; Shubhabrata Marmar, Deputy Editor, Overdrive; Gaurav Gill, an Indian national rally champion, Production WRC driver; Vikram Mathias, former national rally champion; and Siddharth Lal, CEO, Eicher Motors.

The ‘father and son’ commercial has also won an award at the Bloomberg UTV-Autocar Awards 2010 in the category of 'CAR advertisement of the year'.