Education service provider Career Launcher has embraced a new brand identity. Strong and vibrant, the new identity is indicative of Career Launcher’s stepping into its 13th year of ‘helping the youth of the country achieve their career dreams’.
The brand identity change consists of a new logo and tagline, coupled with innovative offerings to students, which range from Kindergarten to Employment Skill Training. The insignia – a golden spiral – highlights Career Launcher’s vision of inclusive and limitless growth. The bright orange hue of the logo symbolises a world full of youthful energy, and an optimistic outlook towards the future. The strong bold fonts connote expertise, reliability and strength. The new tagline, ‘Empowering Minds. Creating Opportunities’, is built around the aim of helping young minds realise their potential and helping them achieve their career dreams.
Speaking of the change, Satya Narayanan R, Chairman & Founder, Career Launcher, said, “The evolved brand identity of Career Launcher is a way to rededicate ourselves towards the career enhancement of the youth of the country. Career Launcher has helped lakhs of individuals realise their career dreams and we would strive to carry on our mission in the time to come. Our new brand identity is also reflective of our aspiration to emerge as a holistic education service provider.”
Career Launcher has initiated a series of activities, including unveiling the new identity across its 150+ centers, for the occasion. It aims to extend the brand re-engineering message through an integrated communication programme that would leverage a range of delivery channels, including digital platforms and mass media communication.
“Career Launcher has been helping people realise their career dreams for more than 12 years now. Through the new identity, we aim to refresh our commitment towards the youth of the country,” added Vijay Sharma, President – Marketing, Career Launcher.