Disha Brand Consultancy and Activations (DBCA) executes TRRAIN Awards 2012

Disha Brand Consultancy and Activations (DBCA) planned, designed and executed this year’s awards ceremony

The TRRAIN Awards 2012 were held at Chancery Pavilion, in Bangalore on Dec 12 2012.The awards focus the spotlight on employees in the retail industry who have gone out of their way to help a customer.

Disha Brand Consultancy and Activations (DBCA) planned, designed and executed this year’s awards ceremony.  DBCA is an independent unit of Disha Communications that specialises in experiential marketing and brand activation.

B S Nagesh,Founder, TRRAIN said, “We are happy to have initiated these awards for those who truly are front runners in the servicing industry, those sales people who deal with all sorts of customers and clients at all hours with a smile.  We are also happy to have partnered with DBCA on this event, they have done a wonderful job of putting the whole show together with great success.”

Out of the 18 awarded, the Gold position was bagged by Mohammed Ghouse who works for Dominos, Bangalore. Mohammed helped save the life of an aged female customer who had collapsed from an asthma attack and was alone at home.

Silver and bronze was bagged by Deepak Kamble who works for Star Bazaar in Kolhapur and Vivek Pandey who works for Raymond in Agra.

A special Integrity award was also given to Afsana Khan who works for Shoppers Stop in Delhi for her display of honesty. She had returned a pair of Diamond bangles to a customer which had got mixed up with the pairs in the store.  Other winners included employees from companies like Vodafone, Titan, Tata gold plus and Van Heusen to name a few.

The event played host to CEO’s of some of the biggest companies and organisations from many cities in India. The event also witnessed performances by talent from within the retail industry.

TRRAIN was formed in 2011 by B S Nagesh, with the vision of Empowering People in Retail. The trust works towards achieving immediate and lasting change in the lives of both Retailers and Retail Associates across India. TRRAIN is committed to upgrading the lives of People in Retail, both at work and at home.

Disha Brand Consultancy and Activations (DBCA) is positioned as a ‘solution provider’ for brand related problems through activation.They have a pan India presence with 12 offices across the country. It is an independent division of the holding company Disha Communications with its corporate office in Bengaluru.

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