Revant Himatsingka - popularly known by his social media moniker ‘FoodPharmer’ - has partnered with consumer product intelligence platform TruthIn. Joining TruthIn as its brand ambassador, the popular creator will scale up his efforts to dispel myths around mislabeled food products. Within just eight months, Revant influenced leading food brands to reduce excessive sugar in their products braving a number of legal notices.
TruthIn, with close to 200,000 downloads and 35,000 monthly active users, provides transparent in-depth evaluations and personalised insights into packaged food, personal care, and cosmetic products available in India. A simple barcode scan on the back of a packaged food label allows consumers to access a scientifically devised rating system based on personal nutritional profiles, ingredient quality, impact on personal health, and the level of processing, among others.
Revant Himatsingka aka Food Pharmer, a trained nutritionist and food label expert, said, “I am thrilled to join forces with TruthIn. Earlier when I was involved with them in an advisory capacity, I found their rating system and personalized match meter to be the most accurate. I believe that TruthIn can genuinely help consumers make more informed choices. This greatly supports my vision for a healthier India. By deepening our ties, we’ll catalyse a more informed and health-conscious India, ready for tomorrow's opportunities."
The partnership comes against the backdrop of an alarming trend pointing towards a growing dependence on nutritionally inferior ultra-processed foods (UPFs), many of which are marketed as health foods. With indisputable evidence from the WHO and others on the negative impact of excessive consumption of UPFs, the collaboration between TruthIn and Food Pharmer will empower consumers by promoting label transparency, better alternatives and clarity about the packaged foods being consumed on an everyday basis. Currently India is the third largest packaged food market globally as per EuroMotor, with millions of packaged food is sold in India everyday.
In addition to this, consumers are increasingly being misled by deceptive packaging and clever marketing which often uses exaggerated portion sizes and vibrant imagery to make products appear healthier, leading to confusion and misinformed purchases. Ravi Putrevu, Co-founder and CEO at, NatFirst, TruthIn’s parent company, stated that, "Partnering with Food Pharmer allows us to reach a broader audience to promote transparency and clean labelling. Revant’s exceptional courage and dedication is truly inspiring and aligns perfectly with our ethos. It was only a matter of time that we got together on this. I look forward to working with him and taking this movement to a whole new level."
India faces significant health and nutrition-related challenges, with more than 27 million obese children predicted by UNICEF, 77 million adults suffering from diabetes, and one in four individuals suffering from hypertension, as per the WHO. Empowering individuals with tech-enabled, personalized health solutions, combining data science, AI, and nutrition is the need of the hour.
Dr Aman Basheer, Co-founder and Chief Medical Officer, NatFirst, added that, "This partnership is a natural fit. We strive to provide the most reliable information possible based on the most credible medical sources available globally so that together we can promote better health and overcome the ongoing NCD epidemic. We want to empower consumers to make the best possible decisions for their individual and family’s health."