Godrej Properties engages with customers through art and music
Taking the unconventional route to connect with customers, Godrej Properties has sponsored various art & cultural activities, along with a golf tournament
Godrej Properties has sponsored many events this month to connect with customers from various walks of life. Engaging prospective customers with innovative marketing is of paramount importance to hold their attention. Godrej Properties has come up with a novel way to reach out to people.
Taking the unconventional route to engage and connect with customers, Godrej Properties has sponsored various art and cultural activities including Blame it on Yashraj, Women Decoded, Kuch Bhi Ho Sakta Hai, Lior Suchard, Class of 84 and Death of a Salesman and world famous notable Ghazal Maestero Ustad Ghulam Ali Khan during the month of May.
Speaking on the changing marketing landscape, Girish Shah, Executive Vice President Sales and Marketing, Godrej Properties said, “Real estate being an extremely location-driven business, using advanced in-house tools and research we have been able to deep dive and get an in-depth understanding of our consumer segments which helps us tailor-make engagement programmes for them across several platforms.”
As part of its continual quest to reach out to target audience and engage them, the brand successfully conducted the Godrej Properties Inter Club Golf Challenge across four metro cities in premium golf clubs in India. The finalists of each city were then flown to Bangkok to participate in the grand finale.
