Harper's Bazaar seeks to understand luxury and Indian women with a unique survey
Harper’s Bazaar India, launched merely 18 months ago, is embarking on a unique survey – ‘Women in Luxury’. The survey is aimed at understanding more about what women really want. It is being conducted by the independent research firm Ipsos Indica Research.
Harper’s Bazaar India, launched merely 18 months ago, is embarking on a unique survey – ‘Women in Luxury’. The survey is aimed at understanding more about what women really want. It is being conducted by the independent research firm Ipsos Indica Research.
Sharing her insights on the introduction of a luxury survey for women, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, “Being one of the world’s most influential fashion titles, we endeavor to deliver a credible and compelling perspective into the world of luxury for brands and consumers alike. We are convinced that this initiative will provide new insights into the buying behaviour and consumer psychology of affluent Indian women.”
The results of the survey will be released in December 2010. The survey delves into areas such as purchasing trends and consumer preferences to gain insights into India’s growing luxury segment. The survey has been announced across October and November issues of Harper’s Bazaar India and Cosmopolitan.
Sujata Assomull Sippy, Editor, Harper’s Bazaar India, said “Fashion, of course, is a large part of the world of luxury. And so are women! So the time is right for a study that looks at the Indian woman and luxury! We are hoping to put together India’s first real look at women and their love for all things stylish. Opulence and style has been synonymous with women for time immemorial. And who knows more about luxury in India than the sophisticated reader of Harper’s Bazaar India.”
