Hungama launches digital promotion campaign for ‘My Name Is Khan’

Hungama Digital Media, one of South Asia’s largest digital entertainment companies, in association with Dharma Productions and Fox Star Studios, has launched a digital promotion campaign for the SRK-starrer ‘My Name Is Khan’ (MNIK). The campaign includes a series of interactive and engaging initiatives based on the film’s concept, which are available on PC and mobile. ‘My Name Is Khan’ is directed by filmmaker Karan Johar after a four-year hiatus.

As Rizvan Khan (Shah Rukh Khan) embarks on a journey to regain his love, audience back home can join him and know more about his life through the extensive MNIK Zone hosted on Bollywood Hungama. They can also enjoy a mobile quiz, mobile game, game for iPhone users, a social networking application (SNS) for Facebook and Orkut. Additionally, users can visit what is touted as the world’s second largest video sharing website, Daily Motion.com/in, and enjoy the latest videos from the film, including on-going trailers. The mobile platform will also reach out to the NRI audience through downloadable CRBT, mobile wallpapers, audio and video interviews with the stars, dialogues and promos.

The digital promotions of MNIK explore digital engagement, where the audience will be compelled to consume content based on the film’s plot.

Siddhartha Roy, COO, Hungama Digital Media, said, “At Hungama, we use our expertise on the mobile and Internet platforms to create services for films that do not merely create awareness, but instead goes a step further to ensure interaction with the film. ‘My Name Is Khan’ is an unusual story of a human being, who is challenged by circumstances. Yet, as the story moves ahead, the character displays immense strength and intelligence. The digital initiatives for the film create several opportunities where the audience will experience Rizvan’s character and the skills he displays in the film.”

The Bollywood Hungama MNIK Zone sponsored by Reebok hosts a lot of exciting content from the film. Audience can enjoy exclusive stills and videos from the film along with PC Wallpapers. The zone also features MNIK games such as Word Burst Puzzle, Sudoku and Bollywood Pro. Visitors can win exciting prizes from Reebok by entering contests and scoring points. One can also shop for their favorite MNIK merchandise at the zone.

Sajid Shamim, Executive Director - Marketing and Product, Reebok India Company, said, “The digital platform helps create several opportunities to create awareness, interact and communicate with our target consumers. With this tie-up, we have also launched the Reebok My Name is Khan Collection, which is sporty and fashionable. We envisage that it will create huge appeal with the consumers.”

The mobile games are available for users across telecom operators in India. The iPhone game is available for users across the world through iPhone app store. Users can log on to Facebook and Orkut to enjoy the SNS application.