Kargo expands APAC CTV advertising offering with Fetch TV

Kargo, the global ad tech innovator, has rolled out its enhanced CTV advertising platform across SEA, India and ANZ by penning an exclusive sales representation deal with Fetch TV in Australia. In the US, Kargo already launched its proprietary preroll ad formats with CTV platforms including LG, Paramount, Warner Bros Discovery and NBC. Kargo is now looking to expand its reach with Asian media owners throughout the region.

Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory on the Fetch aggregation platform.  Fetch provides access to a large-scale, highly engaged TV audience via advertising-supported FAST and subscription channels. This collaboration with Kargo provides Fetch with a larger sales network to service Australian advertisers and media agencies seeking quality video placements.

Advertisers will have the opportunity to reach the Fetch audience with targeted, cost efficient programmatic or direct advertising campaigns through Kargo, either as a pure video buy or overlaying Fetch inventory with Kargo’s effective enhanced advertising solutions and targeting options.

"With extensive experience in online video over many years, Kargo has developed a suite of enhanced pre-roll advertising solutions that have been proven to work much harder than standard pre-rolls.", said Robert Leach, Kargo GM APAC, "Over the last couple of years Kargo has brought this experience to enhanced CTV advertising with some of the world's largest broadcasters. The results have been amazing, with dramatic increases in ad recall, brand awareness, consideration, favourability and purchase intent when compared to standard CTV pre rolls. We are now rolling these solutions out across the Asia Pacific region" 

This announcement comes as Fetch continues to add scale in Australia through the ongoing migration of the Telstra TV base of around 800,000 subscribers across to Fetch, following the acquisition of a majority share in Fetch TV Pty Ltd by Telstra Group Ltd in 2022.

Fetch TV seamlessly brings together Free-to-Air channels, BVOD, SVOD, FAST and premium subscription channels, plus YouTube, and a TV and Movie Store with over 11,000 titles.  In addition to enjoying partnerships with the world’s largest content providers, Fetch continues to expand the range of free content available to users via a growing selection of FAST channels, with the current selection of twenty channels expanding to thirty-two in April.

Melissa Fitzgerald, Head of Advertising at Fetch TV, said “The launch of video advertising on Fetch has been a great success and with demand growing every day.  Adding Kargo to our sales efforts will enable us to scale quickly and better service our agency partners. Kargo is a progressive company with an established and well-regarded sales team that now provide advertisers with access to Fetch’s large audience, servicing the Australian market nationally.”

"We are well aware of the effectiveness of CTV pre-roll," remarked Robert Leach, Kargo APAC’s GM. "This partnership marks a major milestone in shaping the CTV landscape of Australia and is our first significant step in the APAC market – with more to follow! Merging Fetch TV's top-notch content with Kargo's cutting-edge advertising solutions not only enhances the audience's ad viewing experience but also boosts brand favourability and recall. It's a win-win situation for everyone involved and one that we are keen to share with other media owners across the region."