Metro Cash & Carry moves beyond transactions to building relationships

Metro Cash & Carry India, the international B2B company focusing on wholesale, is moving beyond transactions to building relationships with its customers. Keeping this as its goal, it has launched Metro Bandhan, an exclusive loyalty programme. The programme is positioned at reiterating and strengthening Metro’s partnership with its customers by offering a range of privileges and value added services to the Metro Bandhan members.

by exchange4media Bangalore Bureau
Published: Mar 4, 2010 7:42 AM | 1 min read

Metro Cash & Carry moves beyond transactions to building relationships

Metro Cash & Carry India, the international B2B company focusing on wholesale, is moving beyond transactions to building relationships with its customers. Keeping this as its goal, it has launched Metro Bandhan, an exclusive loyalty programme. The programme is positioned at reiterating and strengthening Metro’s partnership with its customers by offering a range of privileges and value added services to the Metro Bandhan members.

Ajay Sheodaan, Director-Customer Management, Metro Cash & Carry, India, said, “Metro Bandhan is an exclusive loyalty programme that will enable us to increase our engagement levels with our loyal customers. Through this initiative, we look forward to serving our customers better, which in turn will result in increasing satisfaction and profitability for the customer.”

Metro Bandhan is about custom-designed programmes and services, which meet the business needs of customers efficiently. There are two levels of membership – silver and gold – depending on the customer’s engagement level with Metro that means purchase amounts, frequency of purchase and the range of products bought.

The programme has been launched in Bangalore and will be followed by Mumbai, Hyderabad and Kolkata.