Oman Tourism goes the digital way
Oman Tourism gets an online identity after launching Opulence of Oman campaign in the Indian market
The Sultanate of Oman is embarking on a branding exercise in the Indian market with the launch of their Opulence of Oman campaign through a four - city road show that begins in Mumbai today.
This is the first ever branding exercise in the Indian market. Opulence of Oman will establish Oman’s presence in the Indian market as a high-end destination for the evolved traveler and will be rolled out this month and run right up to April 2012 across digital and print media platforms. An amount of Rs. 1 crore has been allotted for the branding exercise.
The power and popularity of the internet will allow Oman to connect with net savvy users in India and will enhance the brand “Oman”.
Through this campaign, Oman will introduce new products that will focus on the different facets that Oman has to offer as a leisure destination—be it adventure, culture, honeymoon or MICE (Meetings, Incentives, Conferences and Events).
According to Lubaina Sheerazi, India representative of the Ministry of Tourism, Sultanate of Oman, “Today’s traveler is well informed and well versed with digital media. We believe that this platform will help us showcase Oman on a broader level, thus achieving our goals of enhancing the brand ‘Oman’.”
