PerceptH showcases Bharti’s new brand philosophy in new ad campaign
After unveiling their new identity last week, Bharti Enterprises is now showcasing its brand belief ‘Big transformations through brave actions’ via a 90-second TV spot. The spot, conceptualised by PerceptH, highlights Indians who have made India proud through the ages and whose brave actions had altered the course of history. The film features Aryabhatta, Sushruta, Jagdish Bose, Vinod Dham and Mahatma Gandhi.
After unveiling their new identity last week, Bharti Enterprises is now showcasing its brand belief ‘Big transformations through brave actions’ via a 90-second TV spot. The spot, conceptualised by PerceptH, highlights Indians who have made India proud through the ages and whose brave actions had altered the course of history. The film features Aryabhatta, Sushruta, Jagdish Bose, Vinod Dham and Mahatma Gandhi.
Prabhakar Mundkur, CEO, PerceptH, explained, “The mandate from Bharti was to express their brand belief that every Indian has the potential to make a pathbreaking contribution to the world, so it provides a platform to unlock this potential. We decided to delve into our past to come up with real stories of remarkable Indians who have altered history through their brave actions and we zeroed in on Aryabhatta, Sushruta, Jagdish Bose, Vinod Dham and Mahatma Gandhi, each of whom has contributed hugely to altering our way of life.”
Dilip Marathe, Creative Head, PerceptH, said, “With a philosophy that big and powerful, we did not have to look any further, showcasing our leaders seemed to be the most obvious and the most powerful creative strategy. The idea was simple and the trick was to keep the execution equally simple.”
