Reliance Communications partners with Twitter to bank on T20 fervour
The telecom service provider is the first to partner with Twitter in India on the new ‘Twitter Access’ program
Banking on the T20 fervour in the country, Reliance Communications has partnered with Twitter offering users first of its kind bundled prepaid plan, ‘Reliance Twitter Access Pack’, for all Reliance GSM subscribers in the country. Through this partnership, Reliance Communications becomes the first telecom operator in the country to partner with Twitter in India on the new ‘Twitter Access’ program.
Reliance Twitter Access Pack is a promotional initiative for a period of 90 days during this T20 cricketing season, which comes bundled for all new Reliance GSM prepaid subscribers with unlimited Twitter access without paying any extra data consumption charges.
Commenting on the launch of ‘Reliance Twitter Access Pack,’ Nilanjan Mukherjee, Wireless - Chief Revenue Officer, Reliance Communications said, “Our partnership with Twitter in India further strengthens our offering on the social media platform. We are confident that the launch of ‘Reliance Twitter Access Pack’ with unlimited usage of Twitter without any extra data consumption charges is set to provide a compelling new experience to our customers using smartphones for accessing social media across the country on our network.”
As part of the ‘Twitter Access’ program, Twitter has customised the Twitter app, wherein every customer who has subscribed the ‘Reliance Twitter Access Pack’ will be able to view a message on the header and footer of the app mentioning Twitter is free of charge with Reliance Mobile. This Twitter app will pop up a message of additional data consumption charges only if any Reliance GSM prepaid subscriber chooses to visit an external link while browsing updates on Twitter.
“We are pleased to partner with Reliance Communications to offer its subscribers a unique opportunity to use Twitter to follow the people and organisations they care about. Whether it’s hearing the latest news, connecting with cricket stars in real time, or laughing at the day’s best jokes, it’s all possible on Twitter in India,” said Jana Messerschmidt, Vice President, Business Development and Platform, Twitter Inc.
