Sun Direct crosses 7-million subscriber mark

DTH service provider Sun Direct has claimed to have crossed the 7-million subscriber mark. Sun Direct not only retained existing customer base, but aggressively went after new customers by expanding its range of channel offerings and introducing India’s first ad-free movie service, and making significant investments in technology and customer service, all of which helped it contributed to a robust growth for the country’s second largest DTH player.

Going beyond its core promise of delivering “Value for Money Entertainment”, this year Sun Direct has created entertainment innovations to bring unique products to its new and existing subscribers. It has launched the ‘Cinema Plus’ pack featuring four all day long AD-Free movie services in Tamil, Telugu, Malayalam and Kannada.

Sun Direct has also added a host of channels that makes it more value-for-money than ever. From regional channels like Captain TV, Suvarna TV, Isaiyaruvi, and Jaya Max, to brand new English channels from the BIG CBS bouquet to appeal to the urban viewers and the reintroduction of favorites like 9XM, UTV Movies and UTV Action. This aided with a plethora of easy on the purse add-on packs has helped Sun Direct beat the odds to maintain its leadership position.

To help deliver all these customer benefits, Sun Direct has also made significant investments in its customer service platform to set up a state of the art, in-house customer service cell incorporating cutting edge technology solutions from Cisco. The augmentation of this service also helped Sun Direct phenomenally increase ease of access and increase transaction volumes on both automated and manual services.

Speaking on this feat, Mahesh Kumar, CEO, Sun Direct, said, “Continuing our market defining trends has taken us past the 7-million mark. This landmark has only spurred further aggressive augmentation of our customer interface capabilities and channel offering capacities and we are confident that this will help us maintain our position as the country’s most innovative and value for money entertainment DTH player in the market.”

It may be recalled that Sub Direct had to move all its channels to the MEASAT satellite after the then ISRO satellite failure in the mid-2010, but this shift helped it increase its channel offerings upping its capacity to give a wider range of entertainment options to its customers.