Terribly Tiny Tales to tell stories of women in ‘Streedom’

Storytelling platform Terribly Tiny Tales (TTT) will tell stories of women speaking up for themselves and their fellow women from the 1st to the 15th of March as part of their new property ‘Streedom’.

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SOUND ON Truth, dare, or stereotypes? . Sanjana and Rishi create a [ moment ] ''Truth or dare". . Voiced by : Sadaf Khan (@sadaf23khan), Yashluv Virwani (@yashluv23), Hardik Nagar (@_hardiknagar), Sanjana Singh (@blabberer_on_loose) and Utsav Raj (@myspirals) Illustration: Ashish Phadke (@ashits_phakde) Animation: Gaurav Dhaimodkar (@gauravd24) Art direction: Nikhita Prabhudesai (@nikster2290), Totem Creative (@totem.creative) #Streedom is a world where women are free from the ifs and buts and shouldn'ts. In collaboration with OkCupid (@okcupid_india), we celebrate women not caring about what they ‘should’ do and doing what they want to do. We are inviting stories in 140 characters on how women break stereotypes, challenge gender roles, and kick away judgements in their own sassy and savage way. To submit, visit the link in bio (www.streedomstories.com) #terriblytinytales #writersofttt #womenday #womenempowerment #women #important #conversations #strong #sassy #ttt

A post shared by Terribly Tiny Tales (@ttt_official) on Mar 6, 2020 at 7:31am PST

This will be done via TTT’s Instagram, Facebook and YouTube handles. The stories will be around women taking a stand against stereotypes, regressive remarks and other misdemeanours - in a strong, savage and sassy voice that evokes thought, expression and participation from both men and women, country wide.

Streedom has been carefully crafted to celebrate women from all walks of life, so as to encourage them to move on from caring about what they ‘should do', to actually 'doing what they want to do'.

The campaign will culminate in a short film called Ved and Arya to be released on TTT’s YouTube channel. Starring TV actors - Nakuul Mehta and Sanaya Irani - the story will capture the challenges of finding love in today’s times, under the same context.

Terribly Tiny Tales has delivered various successful women centric campaigns in the past, the last being 'I am Mrs. Maisel' with Amazon Prime.

Anuj Gosalia, Co-founder and CEO of Terribly Tiny Tales, says, “We are extremely excited to partner with OkCupid for Streedom. With over 63% women in our community of over 3 million followers, Streedom was a property waiting to happen. In addition, our short films are regarded as the best in the country - winning big awards like Clermont Ferrand, Filmfare and Jagran for our many films. OkCupid suits perfectly with our young and premium community of users. The dating app intuitively solves for many of the problems in modern relationships that our community associates with and is, therefore, an amazing partner to Streedom and its many stories.”

Sitara Menon, Marketing Manager, OkCupid India, said: “At OkCupid, we believe that you are more than a stereotype or clutch of images. You deserve a serious relationship built on shared opinions, beliefs, and a celebration of each other’s oddities. Partnering with Terribly Tiny Tales on Streedom has been an opportunity to bring to light the stories of young Indian women in 2020 — their aspirations, desires, and struggles, both in love and in life.”

In a bid to capture the voice of the modern woman, the first edition of Streedom is a powerful IP that has already reached over 14 million people in the last 12 days and shows that women just have to be themselves to change the world.