Times Television Network expands footprint to 45 countries
TTN is also in talks with other content owners & broadcasters in India & South Asia for alliances that will see TTN taking their content and channels to international markets
Times Television Network (TTN) has recently launched its channels – Times Now and zoOm – on Canada’s major cable distribution company Cogeco Cable. With this recent launch, Times Television Network is now directly available in 45 countries across four continents on cable, DTH, IPTV and mobile platforms, reaching over four million upscale individuals.
With its first international foray a little over two years back, TTN has expanded its international footprint to meet the demand for its premium channels.
Commenting on the success of the international business, Sunil Lulla, Managing Director and CEO, Times Television Network stated, “Times Television Network has found great resonance with the viewers from the Indian Diaspora. Despite having launched only quite recently in some of the markets, the brands have gained the same stature and respect as they have here. Times Now is a daily news habit and zoOm the first port of call for Bollywood. We expect to penetrate more geographies shortly. Increasingly, we are able to bring strong solutions to advertisers for their brands in these respective geographies.”
Indians residing abroad form a substantial Diaspora that is keen to stay connected with the latest in news and entertainment content from India. With relatively higher per capita income than most other ethnic groups residing abroad, the Indian and South Asian Diaspora also displays a higher propensity to pay for premium content and services. TTN channels using a mix of localised marketing and programming events in respective international markets, is attempting to further strengthen its connect with the Indian Diaspora there. TTN will be extending its international presence further this year with its impending launch in Europe.
Leveraging the network strength further, TTN is also in discussion with other content owners and broadcasters in India and South Asia for alliances that will see TTN taking their content and channels into international markets.
