Zee Bangla executes 3-D innovation in outdoor campaign for ‘Boyei Gelo’
The idea was conceptualised by the Zee Bangla marketing & programming teams and strengthened with creative inputs by the channel’s creative agency, Response India
With the aim to promote the launch of a new fiction show, ‘Boyei Gelo’, Zee Bangla team recently executed 3-D innovation as part of the campaign.
One of the creatives involved converting a simple 2-D back lit hoarding into a 3-D hoarding using back lit acrylic and cut outs. Another creative involved the use of double-decker sites. The 3-D innovation campaign was done across different locations in Kolkata. The hoarding spots were strategically selected to ensure maximum viewer traffic. The aim was to keep the line of communication simple.
The idea was conceptualised by the Zee Bangla marketing and programming teams and strengthened with creative inputs by the channel’s creative agency, Response India.
Because of the current monsoon season, the 3-D hoardings needed to endure rough weather. The materials used and the design of the hoarding was designed carefully to ensure that the entire structure was lightweight as well as sustainable.
The USP of this campaign lay in its innovative approach towards using outdoor media by drawing attention towards the protagonists and the dynamics they share.
