ZenithOptimedia Group wins media duties of Videocon
ZenithOptimedia Group has been awarded the media duties of Videocon Group, players in consumer durable sector. The account has come at a time when Videocon is consolidating its leadership position through innovation, quality and performance in newer markets and businesses. The account spans across Delhi and Mumbai across multiple business units of the Videocon Group, viz., Consumer Electronics and Home Appliances, Direct to Home Services, Mobile Handsets, PlanetM and Mobile Services.
ZenithOptimedia Group has been awarded the media duties of Videocon Group, players in consumer durable sector. The account has come at a time when Videocon is consolidating its leadership position through innovation, quality and performance in newer markets and businesses. The account spans across Delhi and Mumbai across multiple business units of the Videocon Group, viz., Consumer Electronics and Home Appliances, Direct to Home Services, Mobile Handsets, PlanetM and Mobile Services.
Commenting on the win, Philip Talbot, Regional CEO, ZenithOptimedia Asia, said, “We are all delighted to be working with such a successful and ambitious Group as Videocon. We are confident of our expertise to facilitate them meet their local, regional and indeed global ambition. This is very exciting time for India and progressive players like Videocon to set their site on continued expansion.” He further said, “ZentihOptimedia in India has spiralled great heights in a very short span of five years with the help of best tools and talent and of course, a sense of desire to achieve.”
Delighted at the recent account win, Ambika Srivastava, CEO, ZenithOptimedia, said, “We are glad to have won the Videocon business against immense competition. The team has worked very hard to present the best solution to client’s ambition of leading the expansion route. We feel extremely honoured by the trust and confidence Videocon’s team has reposed in us, we are committed to delivering and continuously improving the Return on Investment (ROI) on Videocon media investments.”
