IPL 2024: Disney Star finalises 7 sponsors
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Disney Star, the official television broadcaster of IPL 2024, has roped in seven sponsors for the upcoming season of the league. The brands that have come onboard are Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul.
While we do not know the exact price at which the deal has been closed with the brands, as per the first rate-card released by Disney Star, which will air matches on its sports channels, it is seeking Rs 71 crore for co-presenting sponsorship and Rs 35 crore for associate sponsorship for HD channels. For SD channels, Disney Star is seeking outlays of Rs 167 crore and Rs 83 crore for co-presenting and associate sponsorships, respectively.
The tournament, with 10 teams, is scheduled to commence from March 22, running through May 26, 2024.
