Dettol makes a bigger promise to protect young India's dreams
The campaign marks the launch of the brand's 100-gram bar soap
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IPL 2024: Disney Star finalises 7 sponsors
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Ayushmann Khurrana roped in as ambassador for Dettol and NDTV campaign
This is the 10th season of the campaign 'Banega Swasth India'
Hindu Tamil Thisai & DBSI’s initiative gets encouraging audience response
The Suththam Sugaatharam initiative was rolled out in 2021
Inspiring to see kids use creativity & technology to make India swasth: Amitabh Bachchan
Dettol Banega Swasth India’s campaign ambassador Amitabh Bachchan engaged with national winners of ‘WhiteHat Jr Swasth Bharat Tech Champs’
Reckitt pledges to impact 47m lives in India through Dettol Banega Swasth India campaign
The company also aims to transform primary schools in India through its Dettol Hygiene Curriculum program
Dettol Toilet Soaps top advertising brand in Week 33
Hindustan Unilever continues to dominate list of top advertisers, as per BARC weekly data
Dettol emerges as the biggest brand in week 31: BARC
Marico, Ponds India and Lakme Lever entered the top ten list this week
How Dettol used Community Marketing to scale the impact of their Dettol Salutes Initiative
Convosight’s Community Marketing dashboard helped track the impact of Dettol's initiative
Reckitt Benckiser brings Health & Hygiene departments under Gaurav Jain
Jain, who was heading the Health vertical since 2017, has been promoted as Senior VP, South Asia
Dettol's Covid warrior campaign: Perceptive or purpose washing?
The brand has replaced its iconic logo with faces of Covid-warriors on four million packs
HUL races past Reckitt to emerge as biggest advertiser of Week 22: BARC
The top ten list saw a new entrant this week — Google; Dettol products led on the brands' side
Covid Protectors replace Dettol’s iconic logo on 4 million packs
Dettol pays tribute to the numerous unsung protectors of the Covid pandemic in its new campaign #DettolSalutes
Reckitt India dominates brands list in Week 21: BARC
Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
Dettol launches anthem of 'hope and resolve'
The song raises awareness about the importance of good habits like hand hygiene, wearing masks, maintaining social distance and vaccination
Reckitt topples HUL again to dominate top ten advertisers list: BARC week 19
Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week
HUL replaces Reckitt to become top advertiser in Week 18: BARC
As per weekly data, Dettol Toilet Soaps secured the top spot whereas Lizol stood at second position on the top ten brands' list
Music genre sees 2.8 times rise in ad volumes in Q4’20 compared to Q2’20: TAM AdEx
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
Dettol partners with Treebo
The partnership program will ensure the use of Dettol products to elevate the disinfection and hygiene levels of the hotel premise
ITV Foundation & Dettol launch Global Handwashing Day
Chief Minister of Uttar Pradesh Yogi Adityanath inaugurated a hashtag campaign #HaathDhonaRokeyCorona as part of the initiative
Dettol & Cricket Australia forge four-year partnership
Dettol will join as the naming rights partner of the Men’s One Day International and Men’s T20 International Series as well as Men’s Support Team
Dettol & PVR join hands to ensure safety & hygiene at the movies
The partnership will enable a fully Immersive movie viewing experience for the customers with safety & sanitisation measures powered by Dettol
PepsiCo enters top 10 advertisers category in BARC Week 27
Among the top 10 brands, Dettol Antiseptic Liquid with 16940 insertions is the new entrant
Ad insertions of top 10 brands rose to 20.8% in week 23: BARC
In the brand's category, Ajio.com is the new entrant with 14,443 insertions
New brands start advertising as lockdown norms ease
Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno
Reckitt Benckiser replaces Hindustan Lever to become the top advertiser in week 15: BARC
The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15
How Digital is playing the perfect protagonist for brand communication during the lockdown
Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown
McCann crafts first commercial shot in work-from-home model for Dettol
The team roped in directors who produced the video from their homes on their mobile phones with little or no equipment and even cast their family members in the ad
First week of COVID-19 saw 4.81% jump in ad insertions: BARC India
The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category
Reckitt Benckiser pledges £32M for fight against Coronavius
The health & hygiene company has committed the sum as part of 'RB Fight for Access Fund', under which it will donate 10 million Dettol soaps and 3.5 million N95 masks
Indian health & hygiene brands rise to COVID-19 challenge
Brands bring their A-game during trying times, reaching out to consumers through digital campaigns
Dettol’s #HandWashChallenge on TikTok garners over 123K participation videos in 1 week
Bollywood celebrities such as Kartik Aaryan and Urvashi Rautela also joined the challenge