IRS 2010 Q4 results show further decline in the average issue readership numbers in the Kerala market, even as some gains are seen among the top 10 dailies.
Even as English business broadsheets witnessed decline in readership in IRS 2010 Q4, compact newspaper Mint has seen hike in AIR numbers in this quarter as well. Business magazine genre has overall seen constant growth in the readership in the year.
Seven out of top ten dailies in West Bengal have seen decline in average issue readership numbers as per the IRS 2010 Q4 results.
Hindi daily Hindustan has seen double digit growth in AIR in Uttarakhand, while English dailies TOI and HT have registered decline in readership.
Dainik Bhaskar is still the most read daily in Chandigarh, but interestingly, the second and third slots are occupied by English newspapers…
Three out of top four dailies in Jammu and Kashmir have seen double digit growth in AIR in IRS 2010 Q4. However, English dailies HT and TOI have seen a nearly 40 per cent drop in readership.
Even as dailies such as Dharitri and Samaj have registered an increase in readership, it does not make up for the loss of leading Oriya daily Sambad’s AIR numbers.
Despite drop in Q4, Eenadu closes the year higher than Q1 AIR; Sakshi registers a steady growth through the year. Overall Telugu dailies still lose readership.
With top dailies and top magazines losing readership, it has been a bad year for Tamil publications.
Leading daily Ajit has seen an AIR increase in an otherwise weak Punjabi dailies market.
Despite an increase in readership in the second half of 2010, Assamese dailies fail to recover the readership high at the beginning of the year.
With an addition of 12.05 lakh new readers since Q1 2010, overall Malayalam dailies have seen robust growth in readership during the year.
Gujarati dailies have seen rise and fall in readership throughout the last four quarters. Some have ended the year with AIR lower than those registered in Q1 2010.
While the first two quarters of the year 2010 have witnessed growth in readership for Marathi dailies, Q3 and Q4 of IRS 2010 see de-growth for most Marathi dailies.
Kannada dailies and periodicals have written a growth story throughout the year in IRS 2010.
With the IRS going quarterly in 2010, the exchange4media analysis of quarter to quarter results shows mixed results for Bengali dailies…
Nine out of the top ten dailies in Rajasthan have seen growth in readership in IRS 2010 Q4.
Decline in the readership graph of most dailies in Punjab has continued in Q4 of the Indian Readership Survey (IRS) as well…
IRS 2010 Q4 data does not have much cheer for dailies in Chhattisgarh. Interestingly, English dailies have managed to chart out a growth story…
Radio City 91.1 FM has seen growth across all markets in IRS 2010 Q4 despite de-growth in the category. Radio City has seen escalation in Gujarat and South markets.
IRS 2010 Q4 data for Karnataka shows growth for dailies. Among the top 10 dailies all except one have shown growth. Vijay Karnataka leads the market. <br />
IRS 2010 Q4 results show that among the 10 dailies in the Chennai market, five have seen decline, four have seen growth, while for one there is no change.
Uttar Pradesh has seen robust growth for dailies as per IRS Q4 2010. Six out of top seven newspapers have seen positive growth in the readership.
Maharashtra is one of the few markets that have seen loss of readership in IRS 2010 Q4. Eight out of top ten dailies in the state have dropped in AIR.
IRS Q4 2010 data shows that three out of five most read dailies in Bihar have registered increase in AIR. Hindustan and Dainik Jagran lead but Prabhat Khabar grows to be number three in Q4.
With no major changes in the top ranking of the dailies in the state; growth story continues for most newspapers in Jharkhand…
Seven out of top ten dailies have grown in readership in Madhya Pradesh…