HT Media Adds New Content-Led Innovations Under 'Elections with HT’
During this election season, the group has observed over 890 million page views
Amidst India’s ongoing general election season, the HT Media Group has announced the launch of ‘Elections with HT’ — an exclusive content-led, high-impact proposition to make a significant impact during the ongoing election season with multiple visibility and engagement opportunities across print, digital, and radio.
With monthly unique visitors of 125 million* across Hindustan Times, Live Hindustan, Live Mint, and its regional language platforms, the media house has established itself as a leading destination for news and information in India. (*Source: Comscore MMX Multi-platform, HT Media Ltd., Total Unique Visitors, Geo – India, March 2024)
During this election season, the group has observed over 890 million** page views, ensuring unmatched visibility and impact for advertisers. (**Source: Google Analytics April’24)
With the print strength of 56 million*** readers, HT Media offers advertisers the benefits of its massive network and access to audiences from key demographics. (***Source: TR (Main) - IRS Q4 2019)
Hindustan Times’ in-depth and multilingual coverage of election-related developments includes editorial dives into election dynamics, candidate profiles, constituency spotlights, voter education, exclusive interviews, and post-election analysis, offering a deep dive perspective of the electoral landscape.
The group also announced new innovations like Rally Nomics and AI Elects that promise to deliver insightful perspectives on election dynamics, combining data-driven analysis with cutting-edge technology. Additionally, ‘Elections with HT’ goes a step further with last-mile engagement that includes on-ground activities such as Samvaads, Chai Choupals, College Activations and more.
“Elections with HT” represents a crucial moment where media, advertisers, and the public come together to shape narratives and encourage engagement. General elections are a significant event for the entire nation, a reflection of India’s leadership and public discourse. At HT Media, we recognise the profound societal impact of elections and are committed to enabling informed discussions, insightful analyses, and impactful content and advertising experiences. We invite brand partners to join us in this vibrant democratic dialogue.”
— Puneet Jain, Chief Executive Officer, HT Digital
