Milton leverages WebAR with Vserv AudiencePro for Thermosteel bottle campaign

In the dynamic digital landscape, especially during the festive season, where the convergence of brand awareness and user engagement defines marketing brilliance, Milton undertook a mission to elevate its online presence. Milton was looking to promote their colorful range of thermosteel bottles to the desired target audience – the youth. Industry insights underscore the increasing trend of brands embracing immersive technologies to captivate and connect with their audiences. Milton, aiming to increase engagement for their colorful thermosteel bottles, harnessed cutting-edge technology through a strategic partnership with Vserv AudiencePro to turn this vision into reality.

Vserv AudiencePro, a consumer intelligence and activation platform that makes investments in marketing more effective for brands, played a pivotal role in understanding the unique challenges and objectives of Milton’s campaign. The result? An innovative Web AR campaign crafted with finesse, leveraging the expertise of Vserv’s creative arm - Vserv AdLabs.

The AdLabs Vinjas orchestrated a rich media journey for Milton. This Augmented Reality experience guided users through the process of finding different Milton bottles based on the colors they can find in the surrounding. In a quick 30-second game, users tapped on their favorite colors from their phone cameras and it showed them the Milton bottle in the closest color. The game allowed users to collect a voucher based on their range of bottles they found. The narrative led them to the TVC and later allowed the user to shop from Milton’s e-commerce website.



To help Milton achieve their campaign goal, Vserv AudiencePro implemented a data-driven approach, identifying deterministic 2P segments with a high likelihood of engaging with the brand. By leveraging these segments from AudiencePro platform, they created a custom cohort of audiences including D2C shoppers, students, GenZ users, offline stationary transactors, and more. The Web AR campaign, a collaborative effort with Milton, achieved an Engagement Rates 2.4X higher than the industry benchmark.

Milton’s spokesperson said, "At Milton, we envisioned a campaign that would elevate our online presence and bring engagement for our colorful Thermosteel bottles. Our collaboration with Vserv AudiencePro exceeded our expectations. Their innovative approach and data-driven strategies not only elevated brand awareness but also increased brand engagement for us. The innovative use of Augmented Reality to bring out the colorful bottles through the surroundings made it unique and fun. This campaign demonstrates the potential of immersive technologies in creating impactful and memorable brand experiences."

Saurabh Khanna, Vice-President, Agency Partnerships & Large Clients Accounts, said, "Vserv AudiencePro is thrilled to have played a pivotal role in Milton’s campaign success. Our collaboration focused on pushing boundaries and achieving unprecedented results. The strategic use of data, coupled with innovative approaches, showcases the transformative impact of digital marketing. This campaign is a testament to how cutting-edge technologies can elevate brand engagement to new heights."