Bajaj Capital has onboarded ad agency DDB Mudra for its brand revitalisation & campaign. With the partnership, the brand aims to revitalize its identity in alignment with its current ethos and values.
Throughout its storied history, Bajaj Capital has consistently prioritized delivering customized financial solutions and fostering enduring relationships with its clients. Recognising the dynamic nature of the financial landscape and the evolving expectations of consumers, BajajCapital acknowledges the significance of staying ahead of the times and resonating with its target audience. The forthcoming brand refresh campaign, in collaboration with DDB mudra, seeks to redefine Bajaj Capital's identity, messaging and visual representation to forge stronger connections with customers in the contemporary era.
Aabhinna Suresh Khare, Chief Digital Officer & Chief Marketing Officer, stated, "Brand revitalization for us is about updating our brand's visual identity, messaging, and strategy to align with current market trends and consumer preferences, while still maintaining the brand's established equity and values. We are proud of our legacy spanning 59 years, and we have carried forward a rich heritage. It is crucial for us to evolve and stay ahead in the changing times. As we embark on this transformative brand journey, our aim is to create a compelling brand experience that reflects our experience, expertise, and unwavering commitment to our clients. We are delighted to partner with DDB mudra to revitalize our brand identity and establish a more profound connection with our customers. This initiative will enable us to remain faithful to our core values while embracing a new age outlook."
The brand refresh campaign will entail a comprehensive analysis of Bajaj Capital's existing brand assets, including its logo, tagline and visual identity. Collaborating closely with BajajCapital's team, DDB mudra will gain a deep understanding of the brand's business objectives, target audience and unique selling propositions. Drawing upon this knowledge, DDB mudra will develop a refreshed brand strategy that harmonizes with BajajCapital's current vision and resonates strongly with its stakeholders.
The campaign will encompass various marketing channels including digital media, print advertisements, and other communication touchpoints. The unveiling of the refreshed brand identity is anticipated in the coming months.
Ashutosh Sawhney, President : DDB mudra Group, North, said that, "We are honored to partner with BajajCapital as their creative agency partner. BajajCapital carries a very rich & worthy legacy. Our team is committed to delivering a strategic and creative approach that not only puts a shine on this legacy, but also helps reimagine its brand identity in a way that resonates with the modern consumer.”