Bata India announces second leg of ‘Every walk is a rampwalk’ campaign
The brand has announced a campaign film to mark the launch
Announcing the second leg of their ‘Every Walk Is A Rampwalk’ campaign, Bata India has launched its latest Celebration Collection for the much-awaited festive season. The brand has announced a campaign film to mark the launch, featuring popular social media influencers - adventurer Vishakha Fulsunge (@ridergirlvishakha), extreme athlete Aakash Malhotra (@wanderwithsky), digital creator Jahnavi Dasetty (@mahathalli) & actor Raghavendra Mahat (@mahatofficial).
Speaking on the campaign, Badri Beriwal, Chief Strategy and Business Development Officer said, “Following the successful launch of our new City Casual Collection, we are back with a carefully crafted range of footwear to add on to the charm of the festive season and elevate the spirit of celebration for our customers. With two back-to-back collection launches, we are amplifying our efforts to provide our customers with a diverse range of global fashion and premium designs in footwear through our expansive retail network.”
“This season, we have amplified our marketing investments, especially in TV and digital channels. We have strategically invested in the greatest cricketing event - ICC Men’s Cricket World Cup as an Associate Sponsor on Cricket Live to reach out to our valued customers. We are excited to be the partners in celebration for our cherished customers through our elevated & premium footwear styles.,” he added.
