BW Women Entrepreneurship Summit & Awards: 'Women need to stop being martyrs’

In a world where perception is reality, this summit in Delhi witnessed a conversation with women leaders on why brand building and image building are important, and what are some tips for women entrepreneurs to make the most of opportunities present in personal and company image building. 

Communication makers shared their set of challenges, the perception of women being entrepreneurs and their leadership at the BW Businessworld’s Women Entrepreneurship Summit & Awards 2019. On the day 2 of the event, Kiran Ray Chaudhury, Co-founder & Joint Managing Director, 80 dB Maverick played the perfect host to this panel discussion. The panel had Amandeep Arora, Head - PR & Communications, DocPrime (A Policybazaar Group Company); Indu Sharma, Head - Corporate Communications, RB India; Prabhjot Minhas, Head - Marketing & Communications, Teradata India; Shree Das, Corporate PR Lead, Xiaomi Technology and Vandana Chopra, Head - Brand & Communications, KPMG. 

“There is a lot of talent in the Indian market and women entrepreneur is a very niche sub segment which also needs to be promoted. If the brand is not promoted, if the image is not created it does not go out to the public, they don’t know what they are in for, they don’t know if it exists. It is important for entrepreneurs to create their own brand to take it ahead and let the world know,” says Das when asked about why is it really important for women entrepreneurs or leaders to think about image building and building out a reputation for both business or for a person. 

Minhas added that one should not copy someone else’s strategy while building a brand, “It’s very important when you are devising a communication for a start-up to understand what kind of a start-up it is. Is it a challenger brand or is it something which is completely new because how you communicate can be very different in both the spaces. One could be building the profile of the individual and business it is actually a challenger brand because there is a lot of clutter, you are trying to break them, establish yourself. If it’s a new category, something on the educational root side can be helpful. We all have different question paper, so please don’t copy somebody else’s answers. Your strategy should be your own strategy understanding what your need is, instead of what worked for him/her should work for me. Think it through then do it. “

Chopra added, “Brand is what a brand does. It is very important as a women entrepreneur to walk and talk the brand.” 

“Along with communication professionals, I think entrepreneurs; CEO’s are best storytellers for their brand. A start up needs to have a face of its own and it cannot have a face of its own without the personal branding of its entrepreneur. Branding of entrepreneur and branding of start-up goes hand in hand it cannot be isolated,” said Arora. 

When asked how should women give priority to themselves in building their own brand, Das said, “Probably it’s not in the DNA of a women to go out there and toot their own horns but honestly women are better at communicating and telling the success story, better at sharing what good has been done out there, what we don’t realize is that there is a cut throat competition and if you don’t go out there you will probably get over shadowed.” 

Sharma said one must give priority to themselves, “You have to build your brand, and you are the one who are really giving them the light.”
The panellists enlightened the audience by sharing hacks to be a perfect entrepreneur. “Women need to stop being martyrs. Stop trying to do things all by yourself, just learn to priorities and learn to delegate. We have fingers in several pies and become jack of all trades and master of none. Stop being a control freak,” concluded Chopra.  

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