Cord-cutter homes are currently estimated to be a minuscule 0.5 million and will continue to remain insignificant by 2026 according to the latest CII KPMG report released recently
The report titled ‘Beyond the tipping point – A primer on Casual gaming in India’ notes that the industry had 43.3 crore users, while the revenue size was Rs 13,600 crore in FY21
The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19
According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year