Candid Marketing bags activation campaigns of six new brands
The campaigns will include multiple formats like conferences, roadshow activation, modern trade activities and large format events
Candid Marketing has bagged activation campaigns of six new brands recently which include Diageo, Nivea, Reckitt Benckiser’s Scholl, Hindustan Unilever’s Kwality Walls, Whirlpool and KPMG.
The activations include multiple formats such as conferences, roadshow activation, modern trade activities and large format events.
For Kwality Walls, Candid has designed a Joy Van - a branded Van to connect directly with the consumers and promote the ice-cream brand in Mumbai and Delhi.
For Reckitt Benckiser’s- Scholl, in-store activation was executed across modern trade outlets to generate awareness and product trials.
Candid Marketing executed a multi-city activation for Whirlpool’s Microwave-Oven Jet C World Series and Minerala 90 Water purifier at retail stores. For Nivea India and Diageo, activities will kick start in the month of June.
Candid Marketing also organised an internal event for KPMG employees at KTPO (Karnataka Trade Promotions Organisation), Bangalore followed by a performance by Raghu Dixit.
Speaking about the campaigns, Atul S Nath, Managing Director, Candid Marketing, said, “Working with new brands and marketing teams is great fun. We enjoy the ‘courting’ process and the relationship building that follows. Building brands is what we have always strived for and we will certainly do the same for these brands.”
