DoubleVerify & e4m Trendspotting 2024 Roundtable to be held in Gurugram today
At the roundtable, experts will share insights on the topic ‘India Trendspotting 2024 Panel: Future Forward’
The exchange4media Group is thrilled to host the exclusive DoubleVerify & e4m Trendspotting 2024 Roundtable in Gurugram today, February 16. In today's competitive marketplace, it is important for advertisers and marketers to understand how to ensure media quality amid the evolving digital landscape and reach the right audience at the right time. At the roundtable, industry heads, digital marketing experts and top leaders from the advertising and marketing world will come together to share insights on the topic ‘India Trendspotting 2024 Panel: Future Forward’.
The experts will explore the evolving trends in digital advertising sphere, discuss the opportunities and challenges that lie ahead and explore ways to create deeper engagement with audiences by leveraging technology. The key discussion point of the roundtable will be how the advertisers are ensuring media quality amidst the changing landscape.
Digital advertising has experienced significant growth over the past decade, driven by the proliferation of internet usage, the widespread adoption of smartphones, and advancements in technology that enable more targeted and personalized advertising campaigns. Digital advertising in APAC has reached a critical juncture. It is no longer trailing mature markets, but leading the way. Consumers are embracing new platforms, prioritising social and gaming and ramping up CTV and streaming consumption.
The digital advertising industry is expected to continue growing as technology evolves and consumer behaviour shifts further towards digital channels. The four important trends in 2024 to look out for is the need for holistic measurement, transformation through AI, the coming of age for retail media networks and automation in attention.
Here’s our line-up of speakers:
- Abbhishek Chaddha, Executive Vice President, North & East, Interactive Avenues
- Anil Pandit, Senior Vice President, Lead - Precision (Programmatic), India, Publicis Media
- Anuj Somani, Senior Marketing Manager, Volvo
- Arpita Gandotra, AVP Marketing, Reliance Digital
- Gopa Menon, Head of Digital, South Asia, Mindshare
- Kunal Dhrangadharia, Global Brand Lead, Royal Enfield
- Mayank Prabhakar, General Manager, Head of Digital Marketing, Vivo
- Milind Shah, Head of Brand Marketing, MG motors
- Rajiv Dubey, Head of Media, Dabur India
- Siya Wadhawan, Head - Product Marketing, boAt Lifestyle
- Srijan Virmani, Integrated Media & Experience Strategy – Marketing, Coca-Cola
- Nachiket Deole, Head of Sales, DoubleVerify (Moderator)
- Sohini Ganguly, Senior Correspondent, exchange4media (Moderator)
