e4m Content Jam 2023 tomorrow: Seventh edition to be held in Mumbai

Content marketing has witnessed significant growth over the years and has become a vital component of marketing strategies for businesses across domains. With the rise of the internet and social media, businesses are now focusing on leveraging content and maximising reach. Content marketing allows marketers to create valuable and consistent content to engage with users across different channels.

To shed light on the growth and future of content and how content can help brands and marketers in the long run, the exchange4media Group is hosting the 7^th edition of e4m-Content Jam 2023 on December 6, in Mumbai. The summit's theme is 'Content Renaissance: Crafting the Future of Storytelling'.

The agenda for Content Jam is power-packed with thought-provoking panel discussions on emerging trends in content creation, the evolution of storytelling in the digital age, the future of content creation and curation and more. The summit will bring together seasoned experts to share their insights on a wide range of topics during the day. Content marketing now encompasses various formats like videos, infographics, podcasts and interactive content. This diversity caters to different audience preferences, increasing engagement and outreach. Content Jam, e4m’s tailored summit on content marketing, brings together brands, curators, agencies, filmmakers, and influencers to discuss, decode and celebrate great content. Here’s the full agenda.

The speaker sessions and panel discussions will be followed by the Indian Content & Marketing Awards (ICMA) 2023. This year, the ICMA jury was chaired by Kaushik Mukherjee, Co-Founder & COO, Sugar Cosmetics. The other jury members included Rohit Bhasin, Chief Marketing Officer, Kotak Mahindra Bank; Chandrika Jain, Director – Marketing, Lenovo; Gauri Malhotra, Group Chief Marketing Officer, Bombay Shaving Company; Anil Gurnani, Chief Sales and Marketing Officer, Prestige; Anu Raj, Chief Marketing Officer, Aditya Birla Health Insurance Company Limited, among others.

ICMA provides recognition to content marketing campaigns and celebrates content makers for their outstanding works. It serves as a prestigious platform that honours outstanding creativity, innovation, and effectiveness in content-driven campaigns that resonate with target audiences. The Growth Partner of ICMA is Mobavenue, the Associate Partner is Shemaroo while the Co-Partner is Radio City.

Check out the list of brands and agencies that made it to the ICMA 2023 shortlist.