e4m Pitch Top 50 Brands 2023: Celebrating timeless brands in the ‘Evergreens’ category
The category will showcase brands that have been built and preserved their identity over the years
The much-awaited upcoming edition of Pitch 50 Brands 2023 will be held on October 18 in Gurugram. The spectacular award night will honour the top five brands across ten categories for their exemplary works.
The 10 categories include - Bottom of the Pyramid, Challengers, Digital First, Evergreens, Impactful Debuts, Luxe, Newsmakers, Regionals, Resurgents and Social Contributors.
The awards night will be graced by top leaders from the advertising and market fraternity.
This article delves deep into the ‘Evergreen category’ in the Pitch 50 Brands 2023 list. The ‘Evergreens’ category includes brands that are classic and timeless in their own unique ways. These brands have managed to adapt themselves to changing trends and evolving consumer preferences and have honed their identity to perfection over the years. The brands under the ‘Evergreens’ category are the ones that have made a mark in the market with their dedication and outstanding work.
The brands under the ‘Evergreens’ category possess an enduring identity that resonates with consumers across generations and takes pride in their timelessness through their design, values, and product offerings. These classic brands have stood the test of time and pioneered excellence in their respective domains. Brands under this category can be an Indian or a multinational, with existence in India for the last 30 years or more.
In 2023, the Advisory Board will be chaired by D Shivakumar, Operating Partner, Advent International, and Former Chairperson & Chief Executive Officer, PepsiCo India. The other members include Anuja Mishra, CMO, Honasa (Mamaearth, BBlunt, The DermaCo, Aqualogica), Amal Kelshikar, Executive Director, Torrent Pharmaceuticals Ltd; Ajay Gupte, Chief Executive Officer-South Asia, Wavemaker; Dheeraj Sinha, Managing Director, Leo Burnett; Poonam Kaul, Former CMO of Apple India; Rohit Ohri, Chairman & CEO, FCB Ulka India; Rahul Talwar, Chief Marketing Officer, Max Life Insurance; Sunil Suresh, CMO, Global Head of Marketing, Corp Comm, Loyalty & Business Head eCom, Air India; Sanjeev Jasani, COO, Cheil India and Vikram Sakhuja, Group CEO, Madison Media & OOH.
In the year before, a total of seven brands were awarded in the ‘Evergreens’ category. The winners including Asian Paints, Bata, Dabur, Hero Cycles, Lakmé, Parle G and Philips took home the honours for serving as a benchmark of excellence in their respective domains and leaving an indelible mark in the minds of the consumers.
Moreover, classic and timeless brands command a level of trust and loyalty that is unparalleled in the ever-evolving world of commerce. Their products and services are associated with consistent quality, craftsmanship, and a commitment to excellence. This trust is built upon a foundation of reliability and a track record of delivering on promises. Consumers turn to these brands not just for the products themselves, but for the experience and heritage they represent. By maintaining their core values and adapting judiciously to changing market landscapes, classic and timeless brands continue to hold a special place in the hearts of consumers, ensuring their legacy endures for generations to come.
