e4m Pitch Top 50 Brands 2023: Celebrating trailblazing brands in ‘Digital-First’ category

The upcoming edition of e4m Pitch 50 Brands will be held on October 18 in Gurugram in the presence of top industry leaders and experts. The one-of-its-kind event is set to be a gala affair, bringing together the brightest minds and trailblazing brands from the advertising and marketing ecosystem.

From breakthrough technologies to groundbreaking strategies, the award night will honour top five brands across ten categories for their exemplary work. The 10 categories include - Bottom of the Pyramid, Challengers, Digital First, Evergreens, Impactful Debuts, Luxe, Newsmakers, Regionals, Resurgents and Social Contributors.

In this article, we will explore more about the ‘Digital First’ category that includes technology-driven brands, a technology product or a technology-enabled product. The brands under this category must have technology at the heart of the product or brand and must have a clearly-defined revenue stream. Digital-first brands are those that leverage technology and the digital landscape to create seamless, personalized experiences for their customers through innovation and data-driven insights.

In the fast-paced and evolving scenario that we live in today, the digital-first brands are characterized by their agility as they are quick to adapt to emerging technologies to enhance customer experiences. The ‘Digital First’ brands have the potential to leverage the power of data analytics and streamline their strategies and connect with their audience.

This year, the Advisory Board will be chaired by D Shivakumar, Operating Partner, Advent International, and Former Chairperson & Chief Executive Officer, PepsiCo India. The other members include Anuja Mishra, CMO, Honasa (Mamaearth, BBlunt, The DermaCo, Aqualogica), Amal Kelshikar, Executive Director, Torrent Pharmaceuticals Ltd; Ajay Gupte, Chief Executive Officer-South Asia, Wavemaker; Dheeraj Sinha, Managing Director, Leo Burnett; Poonam Kaul, Former CMO of Apple India; Rohit Ohri, Chairman & CEO, FCB Ulka India; Rahul Talwar, Chief Marketing Officer, Max Life Insurance; Sunil Suresh, CMO, Global Head of Marketing, Corp Comm, Loyalty & Business Head eCom, Air India; Sanjeev Jasani, COO, Cheil India and Vikram Sakhuja, Group CEO, Madison Media & OOH.

In 2022, a total of four brands won under the ‘Digital First category. Lenskart, Nykaa, Pharmeasy and PhonePe took home the honours under this category for effectively embracing digital technologies and channels to engage with customers and drive business.