Hassle-free festive shopping is Bajaj Finserv’s promise in its ‘Think it. Done.’ campaign

‘Think it. Done.’ is an expression of the brand’s proposition to make customers’ life pursuits seamless with the Bajaj Finserv EMI Network

e4m by exchange4media Staff
Published: Sep 30, 2017 7:49 AM  | 2 min read
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With the festive season having arrived, shopping has gained visible traction. To make the shopping experience hassle-free, Bajaj Finserv, through its lending arm Bajaj Finance, has rolled out a new campaign called ‘Think it. Done.’ The campaign aims to offer consumers an EMI network, with instant financing options. Further, it focuses on the consumer benefits and the widest range of products one can buy through Bajaj Finserv’s EMI network.

Bajaj Finserv rolled out the new campaign on 23rd September across TV, radio, on-ground, in-store and digital platforms and will continue till 19th October. Conceptualised and executed by Leo Burnett, Mumbai, the new TVC focuses on the key message of how Bajaj Finserv’s no cost EMI finance option, backed by its extensive EMI network has helped the Indian consumers fulfil their dreams of living a better life by upgrading their lifestyle with much ease.
Bajaj Finserv’s EMI network is the India’s fastest growing EMI Network that comprises 43,000+ stores spread in 955 cities across India. This network of sellers offers its customers the option to buy more than 1 million products in over 30 categories at No cost EMI. This includes consumer durables, digital products, lifestyle products like luxury watches, fitness equipment, furniture and furnishing, to hitherto unheard categories like apparels, shoes, eyewear and even groceries. Aside to this, customers can also use this option to buy holiday packages, fund their lifecare surgeries like bariatric and hair transplant procedures.
Published On: Sep 30, 2017 7:49 AM 
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