How social profiling could be the next big thing for business: Nishant Chaudhary, Nikulsan

Don’t shy away from the truth: your business won’t survive without a solid social media presence.

Social media is an outstanding platform to build your marketing strategy even if you are running a small localized business.

Social media platforms help to create awareness, connect with consumers and enhance long-time sales. For people who are in the business world, social media profiling is not strange.

The word ‘social profiling’ could simply be explained as the process of building up an individual or a business profile and voluntarily share data on numerous social media platforms. Social media profiling makes it easy for businesses to reach their target and enlighten people about their services.

It is hard for people to become your client if they have no idea about your services. Social media creates a platform for you to project your business among potential customers, market you to a large audience at a little or no cost.

According to Warren, if social media is used inappropriately, it could cause damages and slow down the growth of a business.

Studies have revealed that an average of 2 billion people spends nothing less than 23 minutes a day on a single social media platform. Therefore, businesses have since been employing social profiling to retrieve their customers’ information, ratings and also get feedback.

Social media platforms are recommended for businesses that want to gain good exposure, connect with their clients and also build their online presence and reputation. A report revealed that over 65% of the world population has nothing less than a social media profile. And in 2019, the number of active social media users is expected to hit over 2.5 billion. This fact further revealed how social media will become the biggest marketing channel this year and in the future.

One of the fastest means a business can experience rapid growth is to be able to connect to their online audience effectively. Social media profiling is effective in keeping clients active and generate leads. With a good and engaging content on your business page, a report suggests that 95% of the adult within the age bracket of 18-24 are likely to follow a business on social media. With the rate at which business are trooping to different social media platforms, the future is unpredictably bright.

The best example of social media profiling is ADOHM (marketing & sales suite). ADOHM one of the most effective tool that businesses can use for social profiling. It constructs a user’s profile using their publicly shared social data with the help of computerized data and technology and adds values in the business. In addition, businesses can run advertising campaigns to generate leads and an excellent outcome at a reasonable budget. It has severely proven to be marketing friendly by catalyzing the entire marketing process and thereby delivering higher ROI subsequently. Using the influence of big data and machine learning technique, it optimizes campaign on different platforms and smart devices by dictating which ad to be shown and where.

This platform supports and integrates ad campaigns on different platforms like Google, Facebook, Yahoo & Taboola. This platform will help your business to run a successful advertising campaign at an affordable rate with a huge outcome. This effective tool has the power to eliminate the complicated aspects of the modern advertising process.

Social profiling has been a great medium for social media marketing and it will surely experience a drastic boom in the nearest future due to the increase in the number of daily social media users.

(Nishant Chaudhary, Co-Founder of Nikulsan, a leading digital marketing agency)

Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com