The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Before joining Voxxy Media, Ravi was associated with Warner Brothers Discovery as an Associate Director of Sales for a cluster of channels
The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media
The partnership will bolster Sanfe’s social media campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility, the company said
The agency will handle markets beyond India like North America, Kenya, Indonesia, MENA and Bangladesh
The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts
According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them
Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate
The agency will be using consumer insights to connect with hockey fans in India and abroad
We received 2 consumer complaints against Ranveer Singh, and 2 suo motu complaints each against Urvashi Rautela and Jacqueline Fernandez, said ASCI Secretary General Manisha Kapoor
We bring you a roundup of the news that made headlines this past week
In a new series on evolving social media platforms, e4m talks with digital marketing experts about how creators, advertisers & modern commerce are getting impacted
The key insight from the Guide is that social media is a leading channel to drive brand discovery and purchase during the festive season
The account was won post a multi-agency pitch
Ducati MD Chandra revealed that the company has invested a lot in the R&D and is still weighing the options when it comes to electrification
The account will be handled out of m/SIX’s Gurgaon office
The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying
The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing
As per the mandate, TFS will be responsible for handling end to end creative delivery for TMX’s social media channels
The social media giant is building is a set of new audio creation tools in addition to launching podcasts on the Facebook app and testing Live Audio Rooms
Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness
Experts say having high user count is no longer a criterion of success as social media marketing has evolved from vanity metrics such as followers, shares & likes to branding, lead generation & e-comm
Instagram leads as the primary choice of brands in 2020 with 82% of marketers' choice, followed by YouTube at 41%
The two platforms are introduced for brands and creative artists to experience seamless interactions bringing in a new age of story-telling
Experts feel that brands need to be vigilant enough on social media and be prepared with a certain kind of agility in their communications strategy to sail through online backlash, if any
Experts suggest that brands tread a fine line between upholding their own values and staying on the right side of their customers
Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be
Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers
The agency will be offering digital marketing capabilities, including SEO, social, web, mobile, analytics, media planning, and buying activation to enhance brand equity and awarenes
The Butterfly Effect has helped its clients achieve results with social media marketing, SEO, packaging designs, website development & other branding objectives
Elated on this win, Anuja Deora Sanctis, Founder & CEO, Filter Coffee Co., said, we are glad to partner with Charmacy India in helping them build digital media presence
The breaking news campaign is backed by fun social content
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience
The new division has three new offerings -- Social Media Analytics, Digital Analytics and Dashboard & Trackers
The campaign conceptualised and executed by Gozoop kicked off on 5th October with Ranvijay Singha leading the cause
By initiating this movement, OZiva encourages users to participate, post and share their PCOS stories online
Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age
To take part, participants can share fond memories of their dad by tagging @SamsungIndia
The mandate entails building the brand's social presence and increasing its market penetration
Sunil Kamath, CBO of ShareChat, discusses how the platform has been silently leading a social media revolution by exploring new and unconventional content genres
Experts weigh in on the factors that made Brand Arvind Kejriwal a force to be reckoned with in Indian politics
For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign
With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise
Gemius Design Studio will be responsible for formulating creative strategy, content creation & design across social media and digital platforms for Prag & Co