Japanese brand Asahi Kasei awards communications & PR mandate to Silver Spun

Asahi Kasei, the Japanese brand, has made its debut in the Indian market with three offerings - Premium Wrap, Frying Pan Foil and Cooking Sheet. The brand has partnered with Silver Spun to steer its communications and public relations profile in the Indian market.

Silver Spun is a Mumbai-based integrated marketing firm which offers brand and communications solutions.

Luve Oberoi, Marketing Manager from Asahi Kasei said, “We are delighted to partner with Silver Spun to drive our communications outline in India. We look forward to a great working relationship with the firm and hope that the partnership will help to consolidate the burgeoning market for innovative kitchen essentials which we are trying to establish. The Silver Spun team has displayed sound knowledge of the Indian market, impeccable media relations and a great understanding of our business with deep insights on consumer preferences.”

Heeta Parikh, Founder, Silver Spun said, “Asahi Kasei provides one-of-its-kind products in India and is a known global leader in materials science items, offering unparalleled quality. With their unique products, they are working on promoting healthy and hygienic habits when it comes to cooking and preserving food. India offers a huge market for Asahi Kasei to build their presence through modern retail, standalone outlets and e-commerce platforms. As they work on building a niche in the India market, we are delighted to partner with Asahi Kasei to build their brand across India.”

The account which will be led out of Mumbai and will also span across major metros and mini metros. Silver Spun will be responsible for building awareness about Asahi Kasei and its core products as well as establish a media profile for the company.