Ambani Wedding: Kim Kardashian’s SKIMS to Haldiram’s, brands that stole spotlight
Brands homegrown and global that gained significant media attention during the grand nuptials and related festivities
The grand Ambani Wedding is finally upon us after the never-ending spells of pre-nuptial festivities. The bride and groom Radhika Merchant and Anant Ambani will enter holy matrimony with the crème de la crème of the global elite bearing witness.
The larger-than-life wedding–amounting to a few thousand crores—may not even nick the Ambani net worth if reports are to be believed. With Asia’s richest family set to make the wedding a spectacle for the history books, it’s easy to see why so many eyes will be glued to it.
Unsurprisingly, the grand Ambani nuptials and related festivities have also served as a springboard for various brands – homegrown and global; established and fledgling.
Let’s take a walk through some of the brands that enjoyed significant media attention during the Ambani wedding.
Abu Jani and Sandeep Khosla
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Despite having the biggest global names in designer wear at their disposal, the Ambanis have opted for the classical Abu Jani and Sandeep Khosla (AJSK) for their couture. There could be a business reason behind the sartorial choice as Reliance Brands Limited picked up a majority stake in AJSK back in 2022. The internet believes that this could be a reason why the Ambanis eschewed wedding favourite designer label, Sabyasachi Couture. Rival Aditya Birla owns a 51% stake after infusing Rs 398 crore into the label.
Banarasi sari
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Making a grand show at the wedding will be India’s own Banarasi sari, which has acquired the prestigious Geographical Indication tag. Nita Ambani, who has been seen a variety of Banarasi silks over the years, opted for a Manish Malhotra sari for the pre-wedding rituals. This is tied to the concerted efforts by the Ambani family to put Banarasi sari on the roadmap by giving it the spotlight it deserves. Sari traders and exporters believe that the wedding will give global exposure to the Banarasi sari and a filip to the silk artisans of the country.
Crèmberie Yoghurt
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A whopping 10,000 packs of homegrown yoghurt brand Crèmberie was reportedly flown in for the Ambani guests from Kochi back in March. The brand was founded by young entrepreneur Nahaz Basheer eight years ago and is known for its exotic fruit-based flavours.
Haldiram’s
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Beloved snack brand Haldiram’s also enjoyed the spotlight in the wake of the wedding. The brand has been trending on social media as the Ambani family distributed gift boxes with Haldiram snacks to its Reliance employees. Apart from bhujiya, sev and mithai, the boxes also contained a silver coin.
Club One Air
The Ambani wedding guests from across the country will be transported to the venue in style in a 100 special jets. The company in charge of the charter flights is Club One Air whose CEO Rajan Mehra said that the aircraft will make multiple trips across the country to transport the guests. These spacious planes are flying luxury suites with double beds, dining area and lavoratories. Renting them reportedly costs a whopping Rs 7.2 lakh for an hour per aircraft.
Fenty Beauty
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When beauty mogul and popstar Rihanna performed at the pre-wedding function back in March in Jamnagar, not many knew that the event would coincide with the launch for her makeup line Fenty Beauty in India. Barely a week after her performance, the brand launched on Nykaa, creating a lot of chatter around the event and Fenty
Manish Malhotra
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Another designer label favoured by the Ambanis during the wedding is Manish Malhotra couture. Like AJSK, Manish Malhotra also recieved funding from Reliance Brands Limited, which reportedly owns a 40% share in the company. Ambani matriarch Nita has also been spotted wearing a Manish Malhotra designer Rangkat saree for the wedding rituals.
Shankar Ice Cream
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One of the culinary stars at the Jamnagar wedding bash was Shankar Ice Cream from Ahmedabad. The establishment was founded in 1960 and is currently run by third-generation members of the Samnani family. The company boasts of a creamy legacy of some of the most exotic flavours such as jamun, mango and berries. The Shankar Ice Cream library reported has over 1,300 flavours with premium ingredients like flowers, nuts, fruits and chocolate.
SKIMS
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Kim Kardashian, who joins the star-studded wedding guest list at the wedding today, cuts an odd figure among the other guests. Netizens already begun speculations whether the internet personality will take a leaf from Rihanna's marketing book, using the wedding as a launchpad for her SKIMS brand in India. The shapewear brand surely has gained some traction among Indian netizens as rumours of a collab between Reliance and SKIMS gain steam online.
