Krispy Kreme rides on ‘doughnut-shaped world theory’ for new campaign
In a series of spots, which will be in 20 different markets, Krispy Kreme re-imagines dinosaurs, Bermuda Triangle and tornados
A new theory, claiming that the earth could be shaped like a doughnut, did sound unbelievable to many but Krispy Kreme embraced the idea, imagining a joy-filled, doughnut shaped world. If doughnut earthers are the new kids on the earth theories block, Krispy Kreme wants to give them a big warm welcome for National Doughnut day.
In a series of spots that will be in 20 different markets, Krispy Kreme re-imagines dinosaurs, the Bermuda Triangle and tornados in search of a more joyful world.
“We can have some fun imagining what the world might be like if it were, indeed, shaped like a doughnut. But there’s no debating this: delicious, melt-in-your-mouth Krispy Kreme doughnuts make the world a better place. And celebrating with our fans on a global scale is even more fun,” said Neil Gledhill, International Chief Marketing Officer for Krispy Kreme.
