Mad Over Donuts is back with World Donut Day campaign
The campaign is expected to touch at least 20,000 patrons through Mad Over Donuts’ 58 outlets across 4 cities
Mad Over Donuts recently announced its World Donut Day campaign that reinforces its customer-centric growth approach. The brand has maintained this strategy since it began operations in 2008. World Donut Day is observed every year on the third Friday of June. This year, it falls on June 14.
The World Donut Day campaign has been a centrepiece promotion for Mad Over Donuts, having run successfully for the past 12 years. With every edition, the promotion has become more innovative and rewarding. Long-time patrons and regular customers look forward to its unique programmes in every edition.
To celebrate World Donut Day, Mad Over Donuts will offer its entire range for just Rs 40 and this includes all its bestsellers across the Signature, Assorted and Classic ranges.
This means gourmands can pick from Glazed, Original Sin, Coco Loco, Choco Bomb, Dark Knight, Divine Crush, Rainbow Surprise, Cookie Overload, Double Trouble and so many more.
Tarak Bhattacharya, COO, Mad Over Donuts, said, “Since the inception, Mad Over Donuts has focused on having a customer-first approach. From creating flavours and brand communication to customer engagement activities and system innovations – the customer has been our driving force. Our World Donut Day celebration is one of our oldest and most popular campaigns. Offering all our flavours at less than half the price is our little way of showing gratitude to our millions of patrons who have shown us such immense love over the years. Coming together in the spirit of celebration is what World Donut Day is all about. We hope donut lovers make the most of this one-day party that everyone deserves.”
The campaign is expected to touch at least 20,000 patrons through Mad Over Donuts’ 58 outlets across 4 cities and is one of the biggest customer engagement programmes in the industry.
