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Sharbat, the sweet and refreshing drink has the power to bring back memories of childhood. The tradition of having sharbat in summer always strikes nostalgia. In Indian households, making sharbat is a family affair, with everyone pitching in to help prepare the drink. Grandmothers are often the ones who pass down their traditional recipes and techniques for making sharbat. In the summer season, tea gets replaced with sharbat while welcoming guests. Sharbats are offered as a thirst quencher to beat the scorching summer heat. As the temperatures rise and people begin to seek out refreshing drinks to quench their thirst, Mother’s Recipe has launched a DVC campaign for its newly launched Summerwala Sharbat inspired by childhood memories of summer.
The new television advertisement for Summerwala Sharbat is based visuals of a mother giving sharbat to kids and different people enjoying the drink in various settings. Each of the sharbat is depicted as a journey back to our childhood or a special occasion Jab khel se break leke Ma ka pallu khichate, Toh woh samajh jati ki ye pyaas kuch khaas hai, Woh Aam Paane ki khati mitti yadee dil se leke zuban par aajati. The advertisement captures the essence of summer and highlights the refreshing taste of Summerwala Sharbat.
Commenting on the latest TVC launch Sanjana Desai, Executive Director, Mother’s Recipe, said “We are thrilled to launch our new television advertisement for Summer Sharbat. "We believe that the DVC perfectly captures the essence of summer and showcases the refreshing taste of Mother’s Recipe refreshing Summerwala Sharbat - Mango Panna, Rose, Jeera Masala, Khus Syrup and Lemon Ginger. We are confident that it will be well received by consumers and that they will continue to choose Summerwala sharbat as their go-to drink for the summer."
The campaign has been conceptualized by Sanjana Desai and the Mothers’ Recipe team which is LIVE on multiple digital platforms like YouTube, Instagram and Facebook. The new television advertisement for Summer Sharbat will be shown on all social media platforms, it would also appear in Google display advertisements, on-the-ground activations, as well as OOH and offline campaigns.