Munchilicious launches #MyGranolaModak campaign for Ganesh Chaturthi

The brand has associated itself with various health, food, and lifestyle content creators to educate people about different ways they can consume Munchilicious Granola

by exchange4media Staff
Published: Aug 23, 2020 4:00 PM | 2 min read

Munchilicious is all set to welcome the lord of binge-eating with their healthier version of Modak. The brand launches its #MyGranolaModak - Have some Granola More-Yaa! Campaign, which is spread over 4 days till we welcome Bappa. Consumers can make Modak using 5 healthy variants of Munchilicious Granola, namely Original, Desi-Twist, Dark Chocolate, Dried Fruits, and Grain-Free.

For this #MyGranolaModak campaign, Munchilicious is associating with various health, food, and lifestyle content creators. This campaign is an awareness activity where the brand wants to educate people about different ways they can consume Munchilicious Granola. Anyone can participate in this contest using #MyGranolaModak and tagging #Munchilicious through social media handles of these content creators. The campaign is going live from today August 20, 2020 wherein the creators will first introduce this campaign and pursue their followers to participate and send in their Granola Modak recipes. They will choose 2 winners out of all the participants. On the last day, these creators will share their Granola Modak recipe videos.

Speaking about this campaign, Purvi Pugalia, Founder, Munchilicious Granola (A SOCH Foods LLP Product) said: “Ganesh Chaturthi is one of the festive seasons that everyone is excited about; with current scenario, we at Munchilicious decided to keep up the same excitement through our #MyGranolaModak campaign. This year, we can opt for a sumptuous and healthier version of Modak using Munchilicious Granola”.