Numero Uno brings ‘Unboxing artist 2.0’ with three new musicians
Ropes in Taba Chake, Aarifah Rebello and Raghav Meattle
After the successful launch of their campaign ‘Unboxing artists’, Numero Uno has gone a step ahead and unboxed another set of new artists in their ongoing campaign ‘Unboxing artist 2.0’.
“Being one of the oldest Jeanswear brands, Numero Uno speak the ‘I’ in every denim wearer. They call on the rebel spirit of today’s generation and treasures their quirks and divergent attributes that screams ‘DenIM’ (read then I am) in them,” the company said in statement.
Numero Uno has now brought three new artists who cultivate the new music with their poetic aesthetics.
Taba Chake, a fingerstyle guitarist who belongs from Arunachal, is affluent in English, Hindi and Nyishi, and loves being called complicated by his friends. This city musician says “if setting my own path makes me a lost cause, Den I’M.”
Another artist, who is unboxed by Numero Uno in their campaign, is Raghav Meattle who believes in creating his own content and not intrigued by fame or money. “If chasing after the truth makes me paranoid, DEN I’M,” says Meattle.
There comes another artist Aarifah Rebello, who calls herself as awkward, nervous and shy but builds some unconventional music via vocals, with her guitar and even with a set of drums. She says, “if you still think being awkward makes me a misfit, DEN I’M.”
Asha Esther Jaikishan, Head of Marketing, Numero Uno, says about the campaign, “We received a lot of appreciation and love for our campaign ‘Unboxing artist’ and that’s when we decided to continue with ‘Unboxing artist 2.0’ and appreciate the talent of our country. We are on a lookout for more such underdog artists who don’t get the opportunity to portray their expertise; we will help them launch their skills and flair with this ongoing unboxing artist programme”
With this, Numero Uno is on a hunt for the new progressive talent in the country to showcase their dexterity in music and get a chance to be launched by Numero Uno. They are running an online contest for the budding singer/songwriter to upload an original song/composition on social media (Instagram/Facebook) and tag the brand. The winner will get a chance to be launched exclusively by the brand and record an original composition, a music video and an opportunity to perform an intimate live gig.
