Pitch CMO Summit - Bengaluru 2024: Marketing world’s landmark event is here

The Pitch CMO Summit 2024 is returning to Bengaluru with an exciting edition that promises to bring together top brand leaders, marketing visionaries, and industry experts. The conference, powered by Disney Star, will be hosted on Friday, August 23rd, 2024. With Mobavenue as the Growth Partner and The Hindu as the Gold Partner, this summit will be a key event in the marketing calendar. Blis and Footprynt are the Associate Partners, while Route Mobile and Radio City join as Co-Partners.

The Pitch CMO Summit - Bengaluru 2024 is gearing up to be a landmark event, with a series of sessions, panel discussions, and fireside chats that promise to inspire, educate, and challenge conventional marketing wisdom. Here’s a comprehensive look at what you can expect:

Speaker Sessions

The summit will kick off with "The Growth Story," where Ashwath Swaminathan, Chief Growth & Marketing Officer at Swiggy, will explore the concept of "Building Categories, Not Brands." In a market where competition is fierce, Swaminathan will talk about how Swiggy has expanded its reach by developing entire categories, driving exponential growth and establishing market leadership.

In her Special Address, Anna Ohlin, Country Marketing Manager at IKEA India, will discuss "How IKEA Blends Its Global Personality With Local Everyday Life." IKEA’s success across diverse markets is a testament to its ability to resonate locally while maintaining its global identity. Ohlin will share insights into how IKEA localizes its marketing efforts in India, blending its unique personality with the cultural nuances of Indian everyday life. This address will highlight how IKEA creates a powerful connection with consumers, ensuring success in new markets.

Further, Ajit Varghese, Head of Network Advertising Sales at Disney Star, will lead a highly anticipated Spotlight Session. Varghese’s deep expertise in the media industry is expected to provide groundbreaking insights into the future of media and advertising. This session will offer brands innovative strategies to navigate and leverage the rapidly changing media landscape, making it a must-attend for anyone interested in the future of advertising.

In "The CMO Deep-Dive," Amit Doshi, Chief Marketing Officer of Britannia India, will present "Nostalgia with a Twist: Modernizing Britannia’s Iconic Brands." Britannia’s products have been cherished by Indian consumers for generations, but keeping these iconic brands relevant today requires a delicate balance of tradition and innovation. Doshi will discuss how Britannia is breathing new life into its beloved brands by infusing modern trends with nostalgic elements, maintaining the heritage while appealing to contemporary tastes. This session will reveal the strategies behind ensuring that Britannia’s brands remain both timeless and timely.

Panel Discussions

The summit will feature several panel discussions designed to tackle the most pressing issues in marketing today. In "The CX Reimagined Panel: The Role of Customer Experience in Driving Brand Success," a diverse group of experts, including Ankur Agarwal from TTK Prestige, Dr. Ashish Bajaj from Narayana Health, Girish Rao from Route Mobile, Ishika Sharma from Blis, Pawandip Singh from Rapido, and Vanda Ferrao from WOW Skin Science, will explore how brands can reimagine customer experience to drive success. The session will be moderated by Anand Charles, Chief Executive Officer, Bharat Media & Entertainment Group (BMEG). They will discuss the latest trends, tools, and techniques to enhance customer engagement and satisfaction, making this session a must-attend for those looking to elevate their customer experience strategy.

In "The AI Panel: AI For Disruption – Harnessing the Power of AI for Marketing," marketing leaders such as Brijesh Munyal from Ethinos, Dushyant Panda from Razorpay, PG Aditiya from Talented, Prashant Sharma from TMRW House of Brands, and Siddhartha Butalia from Air India Express will discuss how artificial intelligence is transforming marketing. This panel, chaired by Sharda Pillai from Pink Lemonade, will provide insights into how AI can be leveraged to disrupt traditional marketing methods, offering attendees practical takeaways to implement in their strategies.

Another highlight is "The Influence Redefined Panel: Growth Through Partnerships – Leveraging The Right Collabs And Creators For Your Brand." This discussion will bring together Aditya Krishna from McCain Foods India, Chetan Siyal from Snitch, Nitin Khanna from Acko, Ragini Hariharan from Himalaya, Shawn Chandy from Paragon Footwear, and Soumitra Choubey from Meesho. Moderated by Pratik Gour, Co-Founder of Footprynt, the panel will delve into how brands can harness the power of partnerships and collaborations with creators to drive growth and reach new audiences.

Fireside Chats

The event also features engaging fireside chats that offer a deep dive into specific areas of marketing. In the first fireside chat on "Building Agile & Resilient Brands," Pelki Tshering, Chief Marketing Officer at Tanishq, will delve into the critical strategies required to build brands that are not only agile but also resilient in today’s fast-paced market. The discussion, chaired by Aparajita Biswas, Head of Marketing at The Hindu Group, will explore how to navigate challenges, leverage opportunities, and maintain brand integrity amidst constant change, ensuring an engaging and insightful conversation that will resonate with attendees.

The second fireside chat - The Founders Connect, will focus on the growth strategies employed by digital-first brands that have successfully disrupted the market. Rasika Prashant, Co-Founder, Tata Consumer Soulfull and Piyush Jalan, Co-Founder & Chief Operating Officer at GOVO, will share their journeys and insights on scaling their brands in a competitive digital landscape. This discussion, chaired by Althea Vanderveen, Director, South - Ad Sales at Truecaller, will guide the conversation to uncover actionable takeaways for driving growth.

Why Attend?

With this lineup of insightful sessions, thought-provoking panel discussions, and engaging fireside chats, the Pitch CMO Summit - Bengaluru 2024 promises to offer a wealth of knowledge and actionable insights. It’s a must-attend event for marketing professionals looking to stay ahead in the dynamic world of brand building.

Stay tuned as we reveal the agenda for the day tomorrow!

For more details, visit: Pitch CMO Summit Bengaluru 2024

Secure your spot by registering here and embark on a journey of discovery and inspiration!